Wiselife - Marketing Head

Job Title: Marketing Head

Location: Gurgaon
Experience: Minimum 4 Years
Industry Preference: D2C (Direct-to-Consumer)

Job Summary:

We are seeking a dynamic and visionary Marketing Head to lead our D2C marketing strategy and execution. The ideal candidate will have strong experience in driving digital growth, managing campaigns, and leading a marketing team to deliver impactful results.

Key Responsibilities:

• Lead Marketing Strategy & Execution: Develop and implement comprehensive e-commerce marketing strategies aligned with business objectives.

• Digital Marketing Growth: Drive performance across ads, SEO/SEM, and social media channels to maximize reach and conversions.

• Brand Campaigns & Content: Manage and execute brand campaigns, content marketing, and customer engagement initiatives.

• Budget Optimization: Allocate and optimize budgets effectively to ensure maximum ROI and sales growth.

• Data Analysis & Performance: Analyze campaign data, track KPIs, and continuously improve marketing performance.

• Team Leadership: Build, mentor, and guide the marketing team while coordinating with internal teams and external agencies.

Requirements:

• Minimum 4 years of experience in e-commerce marketing with a strong D2C focus.

• Proven ability to develop and execute successful marketing strategies.

• Strong analytical, problem-solving, and decision-making skills.

• Excellent communication and leadership capabilities.

• Ability to work in a fast-paced, growth-oriented environment with a visionary approach.

Preferred Skills:

• Expertise in performance marketing tools and platforms.

• Hands-on experience with SEO/SEM, social media marketing, and analytics tools.

• Knowledge of branding, content marketing, and consumer engagement strategies.