Werkstudent Content & Brand (m/w/d)

About the Role

A fast-growing Berlin-based B2B performance marketing agency is looking for a creative, self-driven Werkstudent Content & Brand (m/w/d) to own its entire brand presence from the ground up. This is a real ownership role — not an assistant position. You'll shape how the company shows up across LinkedIn, video, design, and every sales and marketing touchpoint that matters.

You'll work 16–20 hours per week on a Werkstudent basis, ideally for 12+ months, on-site in Berlin (Mitte).

What You'll Do

• Write compelling LinkedIn content for company founders and the company account — hooks, storylines, carousels — calibrated to the tone a B2B niche actually responds to.

• Produce image and video content end-to-end: concept, shoot, edit, design. Think Reels, talking heads, customer testimonials, and behind-the-scenes.

• Own brand consistency across all channels: website, pitch decks, sales materials, and templates — everything should feel cohesive.

• Build and maintain a content calendar and keep publishing cadence consistent — shipping beats perfecting.

• Track performance data, identify winning formats, and scale what resonates.

What We're Looking For

Must-haves (dealbreakers):

• Currently enrolled student with 16–20 hours/week available, ideally for 12+ months.

• Proficiency in video editing tools (CapCut, Premiere, or equivalent) — concept to final delivery.

• Proficiency in design/graphics tools (Figma, Canva, or equivalent) for visual assets, pitch decks, and sales materials.

• Demonstrated experience producing LinkedIn content (posts, carousels, hooks) with an understanding of what performs on the platform.

Strongly preferred:

• Experience writing marketing and brand content for B2B or SaaS audiences.

• Experience managing content calendars and executing consistent publishing schedules.

• Experience analyzing content performance metrics and using data to inform strategy.

• Experience producing video content end-to-end, including filming, editing, and post-production.

• Experience building brand consistency across multiple touchpoints (website, decks, templates, marketing materials).

Nice to have:

• Experience with photography, lighting, and on-location content production.

• Exposure to GTM, sales enablement, or marketing for B2B software/SaaS companies.

• A portfolio or examples of personal content creation projects or published work.

You're a great fit if you:

• Move independently — you generate ideas, execute them, and seek feedback proactively.

• Want to build a brand from scratch rather than iterate within a corporate process.

• Live on LinkedIn and genuinely understand what makes content land.

• Have a portfolio or samples ready to share.

Compensation & Benefits

• Competitive Werkstudent hourly rate (details discussed in interview).

• Real autonomy and ownership over brand and content strategy from day one.

• Hands-on experience in a growing B2B agency environment.

Please note: Visa sponsorship is not available for this role.

Location

On-site in Berlin, Germany (Mitte area). This is not a remote role.