WeChat Marketing Staff Specialist_6633

WeChat Marketing Staff Specialist

Job Description
In your new role you will:

• Deeply entrenched into WeChat ecosystem iteration with in-depth know how to focus on WeCom and mini program to develop the adaptable strategy fit into corporate level Greater China Digital G2M strategy
• Solid operation or project experience in WeCom & WeChat mini program development and management to enhance external customer and internal stakeholders’ engagement
• Synergize with other WeChat elements bonded with WeChat MarTech solution platform to support leads scoring/nurture and follow up with personalized content or marketing approach
• Manage WeCom & WeChat mini program customer engagement performance by creating performance (KPI) framework, and work with analytics/IT team to leverage data tool to visualize data insight for continued improvement of digital channels
• Exploit and unleash the WeCom & WeChat mini program existing or new capability to enhance customer experience and MQ yield
• Support both global and regional Infineon digital channel strategy (DCS) campaign implementation for enhancement
• Support other digital marketing related tasks and projects as assigned.

Your Profile
You are best equipped for this task if you have:

• Master or Bachelor degree­
• ­3-5 years of relevant WeChat ecosystem management working experience with solid understanding on WeChat ecosystem
• Profound knowledge of B2B and B2C digital platforms trends and insights
• ­Strong track record in WeChat WeCOM and mini program management
• Excellent interpersonal and communication skills with the ability to derive conclusions and proposals based on alignment with various internal & external stakeholders
• Quickly learns business and complex processes, along business domains in support of projects
• Excellent presentation and rhetoric skills both in English and Chinese
• Work experience in international environment and ability to undertake multiple tasks under pressure
• Personal characteristics: good learner, self-motivated, passionate, proactive, accountable, energetic, creative skills, problem solver, team player
• Understanding of distribution business and semiconductor products is preferred
• Working experience in semiconductor or distributor industry, or international 4A agency is a plus

Contact:
    [email protected]

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