VP of Marketing - NYC

The Role

We are hiring a Vice President of Marketing to generate demand. This role owns top of funnel. You will drive awareness, pipeline, and energy around the brand. This is not a passive role. You will test ads, run events, launch products, and do whatever it takes to get attention and create momentum.

You will work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.

What You’ll Own

• Top of funnel demand generation

• Paid ads across search, social, and new channels

• In person events, field marketing, and partnerships

• Product launches and new product storytelling

• Brand voice, messaging, and positioning

• Creative experiments including stunts and viral moments

• Marketing attribution and pipeline influence

• Hiring and managing a small, high output marketing team

What Success Looks Like

• Consistent inbound leads that convert

• Clear link between marketing and pipeline

• Events that drive real conversations, not just swag

• Fast launches with real customer pull

• A brand people recognize and talk about

Why Thera

• Room to experiment and move fast

• Direct ownership of outcomes

• A product people actually like

• Support for creative risks that work

About Thera

Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform. We help founders and their teams stop worrying about operations and get back to building. We are backed by Y Combinator and early stage investors and are growing quickly.