VP, Financial Institution Strategy – Banks/Credit Unions

LPL Financial Corp

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Fort Mill/Charlotte Until 10/7/2026 7+ years exp First posted August 8, 2026 Last posted August 8, 2026
Job description

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.


Job Overview
Our innovative, entrepreneurial, high-performing team is seeking a leader to help execute upon the firm’s outsourced wealth solution strategy in support of credit unions.  Reporting up to the SVP, Outsourced Wealth Strategy for Financial Institutions, the individual will be a leader on a team helping develop and guide the vision for LPL’s financial institution channel.  This role requires an individual with analytical and strategic agility as well as someone who understands what is needed to support successful wealth programs in banks and credit unions. 


This role will join the Business Strategy and Growth team where we unite strategy, experience, and innovation to enhance the overall client experience for advisors, large enterprises and institutions. BSG plays a critical role in everything from setting and executing on our firm’s strategic direction to developing and delivering powerful business services that help our clients succeed. With the goal of enhancing our client’s day to day experience in everything we do, we seek to proactively identify and address our clients' most significant challenges. Together, the BSG team works to establish LPL as the model of choice in Wealth Management. 
 
Responsibilities: 

  • Execute upon the established business strategy by driving policy, process, and product enhancements in collaboration with cross-functional leaders. 

  • Establish and leverage data to track key program performance indicators, identify trends and ensure projects and programs align to company priorities.

  • Build consistent process to identify and share key program performance metrics with program leaders, wealth executives, and other internal and external key stakeholders. 

  • Partner with relationship management team and program leaders to build and execute scalable solutions to enhance and grow credit union wealth programs. 

  • Collaborate with business development and solutions design teams to develop and maintain a standardized implementation and effective onboarding process for new credit union wealth programs.  

  • Develop and maintain working relationship with process improvement and commercial delivery groups to identify opportunities for process, capability, and experience development and lead improvement efforts to increase optimal client experience and channel growth. 

  • Monitor and analyze emerging trends, developments, and players across the industry to inform the company’s view of opportunities and approach to innovation. 

  • Support the development of the “north star” of experience and capabilities that LPL is seeking to deliver to our credit union clients. Be part of a team actively serving as the voice of credit union when prioritizing internal investment opportunities and company focus. 

  • Evaluate, analyze, and manage business line business intelligence framework, metrics, and toolsets. 

What are we looking for?
We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and are able to execute in a way that encourages creativity and continuous improvement.

 
Requirements: 

  • 7-10+ years of experience in the financial services space, including direct background with financial institution wealth programs

  • 5+ years of leadership experience within the financial institution ecosystem

  • Willingness and ability to travel, as needed

Core Competencies:

  • Desire to be part of an entrepreneurial team and an ability to succeed within a dynamic, fast-paced environment, grounded in tangible results

  • Superior analytical skills with an ability to identify relevant data, evaluate business opportunities within the context of a larger organization and present findings in a clear and actionable manner

  • Strong oral, written and listening skills with an ability to adapt to different audiences, including senior internal leadership and influential external stakeholders

  • Experience partnering with cross-functional teams and business leaders to develop, manage, execute and implement strategies

Preferences:

  • Series 7 & 66 (63/65)


 

Pay Range:

$145,436.00 - $242,359.00


 

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!


 

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com.


At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.


For further information about LPL, please visit www.lpl.com.


Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.


Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum.  During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.  Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at (855) 575-6947.


EAC 5.19.26

About this role

Summary

Lead strategy development and execution for credit union wealth programs, analyzing data and industry trends.

Job title

VP, Financial Institution Strategy – Banks/Credit Unions

Experience level

7-10+ years

Minimum experience

7+ years exp

Industry

financial services

Location requirements

Fort Mill/Charlotte, willing to travel, no remote specified

Salary

$145k–$242k

Management role

Yes

Skills & keywords

Required skills

financial serviceswealth programsleadershipdata analysisstrategic planning

Preferred skills

Series 7Series 66cross-functional collaboration

Specializations

wealth programsfinancial institutionscredit unionsbusiness analysisindustry trends
Locations

Structured locations inferred from the posting.

Fort Mill, SC, USA

On-site City

Charlotte, NC, USA

On-site City