VP/Director of Marketing & Media

We are an exciting high end bar and restaurant concept based in MA, with locations across the United States. We are currently expanding both our corporate and franchise footprint nationally. We are looking for a highly qualified and experienced VP or Director of Marketing & Media to join our growing team. 

 - The VP/ Director of Marketing & Media will be responsible for implementing and tracking marketing programs for locations in the corporate and franchise structure. This will require a thorough understanding of our business and marketing strategy, good communication with restaurant staff, vendors, and the community, and the ability to project-manage and problem solve in a fast-paced entrepreneurial environment. 

 - The role is responsible for the activation of both national and local marketing strategies and tactics for all locations in a given market with the aim of growing system sales and brand recognition.

- Oversee integration of a new brand identity project  

 - Develop and execute the social media and marketing elements of the groups marketing programs and promotions. Collaborate with other internal groups; Legal, PR, creative and design teams.

 - Develop and execute a plan to optimize cross channel social communications strategy to grow market share

 - Manage and co-ordinate the company website, SEO and other related items. 

 - Develop and manage marketing and promotional content for both the corporate and franchise new location openings.

 - Attend exhibitions and conferences and other marketing and promotional events.

 - Report to director of operations and other senior management in close coordination with general managers, kitchen managers, and assistant managers

 - 5 years prior marketing or publicity experience in the restaurant/hospitality industry. 

 - Marketing or Communication degree preferred or related field. 

 - Excellent verbal and written communication skills (phone, email, face-to-face) as well as being friendly and amicable. 

 - Detail-oriented, organized, a high sense of urgency, and track record of managing multiple projects/priorities to desired results. 

 - Promotional Activity and Brand Management skills. 

 - Understand and communicate marketing strategy and objectives to restaurant management and staff. 

 - Plan and execute marketing events in coordination with restaurant and event management. 

 - High level of creativity and ability to follow company protocol and processes. 

 - Demonstrate true hospitality, excellence, and professionalism. 

 - Demonstrate individual responsibility and accountability as well as valuing collaboration and teamwork.

- Salary based on experience and or aptitude.

 - We offer a comprehensive benefits package