US Entertainment Creator Partnerships and Operations Manager

Description

The Entertainment Creator Partnerships & Operations team is dedicated to recruiting, managing, and scaling high-quality creators in the TV/Film vertical on TikTok. We identify rising and established talent, develop strategic content initiatives, and unlock monetization opportunities that help creators build long-term success on the platform. This team will work closely with the Product team to understand the different creator charts and their needs and set relevant priorities, and collaborate with the Entertainment Publisher and XFN teams to drive efforts forward in line with the evolving TV/Film industry landscape.

Responsibilities:
- Develop and execute scaled creator programs end to end, from strategy and localization through launch, measurement, and optimization.
- Build and manage relationships with Entertainment Creators to support content strategy, deepen engagement, and enhance the long-term creator experience on TikTok.
- Own creator program operations, including lead vetting, onboarding, performance tracking, data analysis, and support for top creators.
- Partner cross-functionally with Product, Creator Management, local operations, and key stakeholders including Comms, GR, USDS JV, and Legal to operationalize and scale creator initiatives.
- Establish clear program measurement frameworks and use performance data, product roadmaps, and market insights to identify strategic opportunities and drive continuous improvement.
- Track creator performance, platform trends, competitor activity, audience behavior, entertainment news, and emerging technologies to generate actionable recommendations.
- Create reporting, research, and operational resources that support strategic planning, program reviews, and day-to-day execution.

Requirements

Minimum Qualifications:
- Bachelor's degree or equivalent practical experience.
- 3+ years of relevant experience in a leading media, entertainment, or technology company, ideally with a focus on the U.S. Film & Television industry and creator ecosystem.
- Deep understanding of the U.S. entertainment landscape, including film, television, fandom communities, and cultural conversation across social platforms.
- Experience building and managing relationships with creators, talent, or partners.