[UPLIVE Company] User Acquisition Specialist (App)

Amanotes

Ho Chi Minh City, Vietnam on site Until 10/8/2026 1+ years exp First posted December 12, 2025 Last posted August 9, 2026

Job description

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.)

WHAT YOU WILL DO

Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
Analyze performance data from:
(1) Market trends and competitor analysis,
(2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
(3) A/B testing of creatives to optimize user engagement and campaign efficiency,
(4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

QUALIFICATIONS

1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
In-app marketing experience for driving deeper conversions
Data analysis, Strategic & Tactical planning, Problem solving
Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
A self-driven individual who takes full ownership and consistently delivers results
A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
Good communication (English writing and speaking skills)
Possess a creative mindset and an instinct for identifying trends.
Customer-oriented, Innovative, and emotional intelligence
Resilient and adaptable to changes and uncertainties

WILL BE A PLUS
A passion for mobile apps and an understanding of app user behavior.
Prior experience in mobile app industry
Being comfortable with data and turning multiple sources of data into insights
Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER

Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
Sponsored sports activities: badminton, soccer, ...
Sponsored overseas conferences and industry events for all levels.
••Modern equipments/AI tool provided.

How To Apply?

Click the button or contact us at [email protected]

About this role

Summary

Manage mobile app user acquisition campaigns across global platforms, optimize campaigns, analyze data, and drive growth.

Job title

User Acquisition Specialist (App)

Experience level

1-2 years

Minimum experience

1+ years exp

Industry

software

Location requirements

Ho Chi Minh City, Vietnam, remote work allowed

Salary

Not specified

Management role

Skills & keywords

Required skills

performance marketingGoogleFacebookTikTokAppsflyerAdjust

Preferred skills

mobile appsdata analysismobile industrytrend analysiscreativity

Specializations

performance marketingad campaignsASOdata analysismobile marketing

Locations

Structured locations inferred from the posting.

Ho Chi Minh City, Vietnam

Hybrid City