Trade Marketing Coordinator

Job Purpose

The Trade Marketing Coordinator is responsible for executing trade marketing plans and campaigns to drive sales and promote the company's products and brands in the Morocco market. This includes working with retailers, wholesalers, and distributors to marketing strategies, promotions, and events. The Trade Marketing Coordinator also plays a key role in managing the company's trade budget and ensuring that trade marketing campaigns are aligned with the overall sales and marketing strategy.

Key Duties and Responsibilities

1. Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals

• Contribute to development of Customer Marketing strategies
• Implement parts of Customer Marketing strategies
• Assist in Evaluation of Customer Marketing strategies

2. Productive relationships with internal and external stakeholders maintained

• Coordinate with sales, operations and finance

3. Finance budget managed effectively

• Manage costs against approved budget

4. Regional events and promotions raise the profile of key brands

• Plan regional events
• Oversee the execution of regional events
• Conduct post-event analysis with Area Manager

5. Administrative duties​

• Draw up event/promotion-specific briefs and budgets.
• Manage and update a POS database and stock control – General supervision of the marketing store.
• Compile, facilitate processing and filing of pre and post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries, invoices etc.
• Ensure cordial relationships with service providers / suppliers

Industry Knowledge and Experience

• English & French speaking
• Bachelor’s degree in a relevant field
• One (1) years’ experience in events and/or marketing
• Budgeting
• Data analysis
• A valid driver’s license
• Willingness and ability to work in the evenings, nights, weekends when necessary

Soft Skills:

• Verbal and written communication skills
• Strong influencing and negotiation skills
• Excellent planning and organising skills
• Strong IT skills (Microsoft Office, especially Excel)
• Ability to work under pressure
• Results orientated and innovative thinker
• Relationship building
• Teamwork

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