TikTok Shop - Strategy Manager, Business Planning & Operations, EMEA

Description

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

TikTok's authentic and participatory nature created a new way for brands and merchants to meaningfully connect with creators and the community. Through building an innovative e-commerce platform to help shoppers seamlessly discover and purchase products within the TikTok app, TikTok Shop enhances promotion and sales for merchants and brands with delightful user experience. With the platform, we are committed to supporting local merchants and creators and building a safe and trusted shopping platform.

The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.

Responsibilities:
- Own the end-to-end strategy and business planning for designated business modules (e.g. Merchant, Assortment, Creator), including strategy development, operating mechanism design, execution governance, and performance management.
- Lead strategic initiatives to drive business growth, including policy and incentive design, budget planning and governance, resource coordination, and cross-functional execution.
- Partner with cross-functional teams including Category, Partnerships, Operations, Product, Governance & Experience, and Data Science to solve complex business challenges and translate strategic priorities into scalable execution plans.
- Leverage data-driven insights to conduct business diagnostics, identify growth opportunities and operational bottlenecks, evaluate strategy effectiveness, and continuously optimize business performance.

Requirements

Minimum Qualifications
- Demonstrable experience working in one or more of the following: Operational Strategy, Management Consulting, Growth Strategy, Business Planning, Commercial Strategy, or Commercial Analysis.
- Strong analytical skills with the ability to derive actionable insights from complex datasets and translate them into business strategies.
- Proven experience leading strategic projects, driving cross-functional collaboration, and influencing decision-making across multiple stakeholders.
- Strong logical thinking, structured problem-solving, and project management capabilities.
- Excellent communication and stakeholder management skills, with the ability to navigate complex cross-functional environments.

Preferred Qualifications
- Experience working in a consumer-focused environment such as Commerce, Retail, FMCG, Social Media, Technology, or Entertainment.
- Knowledge and understanding of business models similar to TikTok Shop and other content-driven commerce platforms.
- Experience in business planning, commercial strategy, marketplace strategy, or ecosystem operations within a fast-paced, high-growth environment.