TikTok Shop - Senior Strategy Associate

Description

About the team:
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for a resource planning & analytics associates.

Responsibilities
- Develop and operationalize a comprehensive framework to measure the efficiency and impact of TikTok Shop's business strategies and budget investments.
- Analyze performance across programs, identify what's working and what's not through benchmarking and deep strategic analysis, and recommend optimization opportunities to improve ROI.
- Partnering closely with cross-functional teams, you will establish clear efficiency metrics, generate actionable insights, and drive continuous improvement in both spend effectiveness and strategic decision-making.

Requirements

Minimum Qualifications
- Strong quantitative and analytical skills with the ability to translate data into actionable insights
- Experience partnering with cross-functional stakeholders and influencing without authority
- Excellent verbal and written communication skills
- Experience with performance metrics tracking, including designing or evaluating measurement frameworks

Preferred Qualifications
- A/B testing experience preferred
- SQL experience preferred
- Consulting experience preferred