TikTok Shop - Senior Creator Manager, Creator LIVE

Description

About the Team
The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

About the Role:
The Creator Live team powers TikTok Shop’s most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses — not just one-off hits.

This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You’ll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features.
If you’re excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce — this role is for you.

Responsibilities:
- Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
- Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
- Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
- Drive creators toward repeatable, scalable success rather than one-off live session wins.
- Design and operationalize scalable creator growth paths, guiding creators through key milestones.
- Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).
- Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
- Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
- Partner closely with Live Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
- Serve as the primary point of contact for creators on all live-commerce-related topics.
- Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.
- Translate platform strategy and priorities into clear, actionable guidance for creators.
- Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.
- Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.
- Contribute to creator playbooks, education materials, and best practices for Creator Live.
- Help raise the overall quality bar of live commerce content and operations across the platform.

Requirements

Minimum Qualifications:
- Proven experience in: Live commerce, creator management, influencer marketing, e-commerce, or partnerships.
- Strong understanding of content, creators, and performance-driven growth.
- Comfortable working with data and metrics to inform decisions.
- Excellent communication skills — able to influence creators and XFN partners.
- Highly organized, proactive, and execution-oriented.

Preferred Qualifications:
- Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.
- Proven track record of:Growing creator revenue or GMV; Scaling repeatable programs or growth models.
- Ability to thrive in a fast-paced, ambiguous environment.
- Strong ownership mindset.