TikTok Shop - Mass Acquisition & Incubation Business Manager (Electronics, Books, Hardlines & Virtual Goods)

Los Angeles, California, US Until 8/23/2026 5+ years exp H-1B sponsor history First posted June 17, 2026 Last posted June 17, 2026
Job description

Description

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities:
- Define massive seller business development and incubation strategy, lead end-to-end incubation operations for high-potential sellers, including onboarding, launch planning, performance acceleration, and ongoing success on the platform.
- Own the strategy and execution to increase the number of active sales sellers and drive high-quality sellers growth for TikTok Shop, including developing lifecycle incubation plans and optimising growth levers through various initiatives.
- Collaborate with internal cross-functional teams to coordinate resources, drive seller GMV growth and improve adoption of affiliate, livestream and shoptab etc.
- Conduct deep-dive analyses to understand seller segments, diagnose performance blockers, surface root causes by data analysis and translate insights into actionable plan and process improvements.

Requirements

Minimum Qualifications:
- 5+ years experience in consulting industry, creator management, account management, or sales for retailer, or ecommerce platform.
- Experience managing a scalable process to meet business targets, and the analytical and problem-solving ability to improve the process to support business growth
- Excellent communication and cross-team collaboration, skilled at moving things forward.

Preferred Qualifications:
- Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
- Structured and original thinking, good data sense, analytical skills and judgment capability.

About this role

Summary

Manage seller incubation, growth strategies, and cross-functional collaboration for TikTok Shop.

Job title

Mass Acquisition & Incubation Business Manager

Experience level

5+ years

Minimum experience

5+ years exp

Industry

software

Location requirements

Los Angeles, remote work not specified.

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

No

Skills & keywords

Required skills

communicationdata analysisbusiness developmentproblem-solving

Preferred skills

resiliencestructured thinkinganalytical skills

Specializations

e-commerceseller managementdata analysisgrowth strategy
Locations

Structured locations inferred from the posting.

Unknown location

Work arrangement unknown