TikTok Shop - Creator Lead, Creator LIVE

Description

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

About the Role:
The Creator Live team powers TikTok Shop’s most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses — not just one-off hits.

This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You’ll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features.
If you’re excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce — this role is for you.

Responsibilities:
- Own the overall growth strategy and business performance of the Creator Live ecosystem within the assigned business scope, driving GMV, creator activation, live engagement, and long-term ecosystem health.
- Define and execute creator growth strategies across different maturity stages, establishing scalable operating models and growth frameworks that enable sustainable creator success.
- Lead the design and continuous optimization of creator incubation, education, and lifecycle management programs to improve creator retention, productivity, and monetization.
- Drive data-informed business decisions by identifying performance gaps across traffic, merchandising, conversion, content quality, and live operations, translating insights into scalable solutions and platform-wide best practices.
- Build and scale repeatable creator success models, incubating high-impact creator cases that can be replicated across the broader ecosystem.
- Partner with cross-functional leadership across Product, Category, Operations, Campaigns, Finance, and Algorithm teams to define business priorities, influence product roadmap, and unlock creator growth opportunities.
- Translate platform strategy into creator ecosystem initiatives while surfacing market insights and creator feedback to continuously improve platform capabilities and operational efficiency.
- Lead strategic planning for Creator Live programs, defining key business priorities, success metrics, and operational mechanisms to drive long-term ecosystem growth.
-Drive operational excellence by establishing scalable processes, playbooks, education programs, and performance management frameworks across the Creator Live organization.
- Identify emerging creator and market opportunities, developing initiatives that expand creator supply, improve ecosystem quality, and accelerate business growth.

Requirements

Minimum Qualifications:
- Proven experience in: Live commerce, creator management, influencer marketing, e-commerce, or partnerships.
- Strong understanding of content, creators, and performance-driven growth.
- Comfortable working with data and metrics to inform decisions.
- Excellent communication skills — able to influence creators and XFN partners.
- Highly organized, proactive, and execution-oriented.

Preferred Qualifications:
- Demonstrated ability to define business strategy and lead cross-functional initiatives with measurable business impact.
- Experience building scalable creator growth programs, operational frameworks, or ecosystem strategies in a fast-growing marketplace or live commerce environment.
- Strong business acumen with the ability to balance strategic thinking and operational execution.
- Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.