TikTok Shop - Category Manager - Virtual Goods

Los Angeles, California, US Until 8/21/2026 3+ years exp H-1B sponsor history First posted March 29, 2026 Last posted March 29, 2026
Job description

Description

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Category Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities:
- Acquire and incubate merchants to support category growth
- Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
- Solve key challenges in business growth by strong collaboration with cross-functional teams
- Employ a consultative approach by offering strategic content, operations, creator/affiliate/agency partner, merchandising, and logistics solutions to all sellers
- Update active sellers on TikTok Shop product developments and new promotional opportunities

Requirements

Minimum Qualifications:
- 3+ years experience in e-commerce business with mixed experience in both platform side and brand/merchant side is highly preferred
- Track record of delivering & exceeding sales, GMV, or other commercial goals
- Excellent interpersonal and negotiation skills
- A good team player, a fast learner, and open to changes

Preferred Qualifications:
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred
- Strong connections with brands and distributors are preferred

About this role

Summary

Manage merchant relationships, drive sales, and develop strategies for TikTok Shop in the US.

Job title

Category Manager - Virtual Goods

Experience level

3+ years

Minimum experience

3+ years exp

Industry

software

Location requirements

Remote work allowed, based in Los Angeles, California

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

No

Skills & keywords

Required skills

e-commercenegotiationcontent platformsbusiness development

Preferred skills

TikTokcontent-based e-commercebrand connections

Specializations

content platformsmerchant managementbusiness developmentcontent-based e-commerce
Locations

Structured locations inferred from the posting.

California, USA

Remote State

Los Angeles, CA, USA

On-site City