TikTok Shop - Category Manager Lead, Collectibles

Description

You've seen the virality and impact of #TikTokMadeMeBuyIt. Join the team that is redefining how people discover, engage with, and shop through content and creators. At TikTok Shop, we're building the future of commerce by bringing together entertainment, community, and shopping into one seamless experience.

Our US Operations team partners closely with merchants, creators, brands, and cross-functional teams to build high-growth business categories and create long-term value for both sellers and consumers. We are an entrepreneurial, fast-paced organization where innovation, ownership, and execution are highly valued.

About the Role
We are looking for an experienced Category Lead to join TikTok Shop US Operations and lead one of our fastest-growing business categories — Collectibles.

In this role, you will own the overall growth strategy for the category, including merchant acquisition and development, commercial strategy, business performance, and team leadership. You will work closely with Product, Marketing, Creator Partnerships, Strategy, Operations, and other cross-functional teams to build a scalable merchant ecosystem and deliver sustainable business growth.

Responsibilities
• Lead and develop a team of Category Managers responsible for merchant acquisition, merchant growth, and category operations.
• Define and execute the overall category growth strategy, identifying new business opportunities and driving sustainable GMV growth.
• Build and strengthen strategic partnerships with brands, distributors, merchants, and other ecosystem partners to expand the category.
• Partner closely with merchants to develop customized growth strategies by leveraging TikTok Shop's content ecosystem, creator network, affiliate programs, merchandising capabilities, and platform solutions.
• Analyze business performance, identify growth opportunities, and translate insights into actionable business plans.
• Drive cross-functional initiatives across Product, Marketing, Operations, Strategy, Logistics, and other partner teams to solve complex business challenges and improve merchant experience.
• Represent TikTok Shop in external industry engagements and cultivate long-term strategic partnerships within the category ecosystem.

Requirements

Minimum Qualifications
• Significant experience in e-commerce, marketplace, category management, merchant operations, commercial strategy, business development, consulting, or related fields.
• Proven experience leading teams and developing high-performing talent.
• Demonstrated success driving business growth, category expansion, merchant acquisition, or commercial performance.
• Strong analytical and strategic thinking skills with the ability to make data-driven business decisions.
• Excellent stakeholder management and cross-functional collaboration skills.

Preferred Qualifications
• Experience in marketplace platforms, social commerce, or content-driven e-commerce.
• Experience owning a business category or P&L with measurable commercial impact.
• Experience working with merchants, brands, distributors, or strategic partners.
• Familiarity with the collectibles industry or adjacent consumer categories is preferred, but not required.
• Experience in fast-paced, high-growth, or entrepreneurial environments.
• Strong commercial acumen with a passion for building businesses and leading teams.