TikTok Shop - Category Lead, Madrid

Description

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users.

TikTok's authentic and participatory nature created a new way for brands and merchants to meaningfully connect with creators and the community. Through building an innovative e-commerce platform to help shoppers seamlessly discover and purchase products within the TikTok app, TikTok Shop enhances promotion and sales for merchants and brands with delightful user experience. With the platform, we are committed to supporting local merchants and creators and building a safe and trusted shopping platform.

This role is based in our Madrid office.

Responsibilities:
- Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
- Own the full P&L responsibility for your category, driving both topline and profitability.
- Leverage industry knowledge and your professional network to fuel category growth and success.
- Build and lead a high-performing team—hiring, developing, and coaching top talent.
- Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
- Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
- Collaborate with internal teams—including operations, product, and marketing—to unlock seller potential and accelerate adoption of livestream and short video commerce.
- Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
- Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Requirements

Minimum Qualifications:
- Proven experience leading and scaling high-performing teams.
- Strong strategic mindset with the ability to execute with precision and operational excellence.
- Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
- Extensive experience in category management with a track record of delivering ambitious results.
- Deep understanding of the Spanish market, including consumer behavior, digital trends, and mobile commerce transformation.
- Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.
- Fluent in both Spanish and English, ensuring seamless communication with local partners and stakeholders.

Preferred Qualifications:
- Strong understanding of E-commerce, content marketing and influencers
- Experience of owning P&L on an E-commerce platform/marketplace
- Experience in managing diverse teams
- Ability to thrive in ambiguity and adjust quickly to change