TikTok Shop - Category Creator Specialist

Description

Team Introduction
We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and partners. TikTok Shop is looking for a collaborative and strategic thinker to drive category growth through cross-functional partnerships, strategy design, and project management.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Category Creator Specialist is responsible for driving content strategy and community engagement for TikTok's US Commerce business.

Responsibilities
- Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals.
- Recruit creators who align with our merchants' values, target audience, and product offerings.
- Develop effective creator briefing templates and materials to accelerate the production process. Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion.
- Own creator-facing engagements for merchants and partners with category managers to resolve issues. Develop the optimal process to execute at scale as the business grows.
- Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization.
- Work directly with category managers to prevent and resolve any creator issues relating to merchant side operations.
- Develop the optimal process to execute at scale as the business grows. Maintain a pulse on popular products with the category, current e-commerce tactics and overall industry trends.
- Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities.

Requirements

Minimum Qualification(s):
- 3+ years of experience in e-commerce and/or content creation–related companies.
- Experience in influencer or creator marketing, digital marketing, or content commerce. Strong network and familiarity with creators, creator agencies, affiliate sampling programs.
- Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs.
- Proven track record of successfully servicing accounts and working with experts in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce.
- Ability to analyze data and extract meaningful insights.

Preferred Qualification(s):
- Excellent communication, interpersonal and relationship-building skills.
- Attention to detail and out of the box creative thinking. Ability to thrive in a rapid and often ambiguous environment with a growth mindset.
- Experience with content creation, video production and editing is a plus.
- Knowledge and experience of live shopping is a plus.