TikTok Shop - B2B Marketing Manager

Description

About the team
With the rapid expansion of TikTok Shop's business in the US market, the Marketing & Methodology team supports the platform’s e-commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

Responsibilities
- Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
- Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
- Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
- Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
- Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.

Requirements

Minimum Qualification(s):
- Bachelor's degree or above.
- 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
- Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.

Preferred Qualification(s):
- Proven record of developing and executing marketing campaigns across multiple channels.
- Solid project management and stakeholder management skills.
- Comfortable working in a fast-paced and highly collaborative environment.
- Experience in e-commerce, marketplaces or technology is preferred.