TikTok Local Services - Creator & Content Policy Manager

Description

About the team
TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of ""Discover great places, Empower local businesses"" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

At the same time, Local Services creates an inclusive and fair business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency. In this regard, the Governance and Experience team of Local Services seeks to preserve trust and uplift the user experience for TikTok Local Services, by designing and implementing end-to-end programmes that enable a safe, trustworthy and thriving international marketplace.

Responsibilities
- Devise governance strategies to ensure trust of the Creator and Content ecosystem of TikTok Local Services.
- Analyse issues based on data and user feedback; formulate specific governance strategies, collaborate with cross-functional teams like Algorithm, Product, Engineering, Legal teams, etc.; and implement measures to enhance ecosystem safety.
- Establish policies to govern regulatory, compliance, cultural, and promotional issues of Creators and the Content ecosystem of TikTok Local Services; regulate risks and quality of the ecosystem.
- Establish a governance strategy system across the entire lifecycle of creators within TikTok Local Services. Enhance governance efficiency through measures such as onboarding, offboarding, benefits control, funds control, account health, etc., aiming to build a fair and orderly ecosystem.
- Manage risks by balancing alongside enabling growth for legitimate Creators and businesses. Work with relevant stakeholders to understand the painpoints and growth challenges of Local Services' Creators and businesses. Formulate and implement strategies to ensure a good Creator and business experience while governing risks.
- Monitor the ecosystem through data-driven and investigative methods; respond to emergencies and conduct ad-hoc investigations as needed.

Requirements

Minimum Qualifications
- 5+ years of demonstrated hands-on and in-depth experience in driving data-driven governance and experience programmes within O2O, Local Services, E-commerce, strategy consulting, operations management, content risks, seller risks, seller operations, or related governance & experience programmes, e.g., regulating Merchant risks, or other O2O or trust and safety programmes.
- Strong Bachelor's degree and above, preferably in a quantitative field such as Mathematics, Statistics, Engineering, Data Analytics, or related fields.

Preferred Qualifications
- Proficiency in utilising querying and analytical tools, and conducting data analysis (e.g., SQL, Python, Excel) is advantageous. Data interpretation or analysis will be advantageous for the role.
- Possesses strategic thinking, as well as programme management and communication skills, with the ability to manage and push complex projects, as well as influence multiple cross-functional teams.
- Familiarity with O2O, E-commerce, or other online and offline local services, governance & customer experience, regulatory and compliance requirements.
- Proactive, independent and driven; able to thrive in ambiguity and handle multiple competing priorities in a fast-paced environment.