Thailand Agency Partner Lead - Scaled Growth

Description

About the Team
The Scaled Growth Team is a strategic engine within TikTok, focused on driving global new client acquisition through high-impact agency partnerships. The team plays a critical role in building and enriching a high-quality client pipeline, working closely with direct sales to support sustainable, long-term growth. By identifying scalable opportunities and unlocking new markets, the team accelerates business expansion while ensuring consistent, high-quality client engagement.

Responsibilities
- Define and execute strategies to expand TikTok’s share of revenue and partnership opportunities with independent agencies in Thailand and cross-border markets.
- Build and strengthen C-level relationships within agency networks, positioning TikTok as a priority partner.
- Develop and manage agency account plans in partnership with agency teams to drive investment and deliver business KPIs.
- Lead cross-functional collaboration with product, operations, and strategy teams to deliver scalable and innovative solutions.
- Design annual and quarterly business plans, synthesizing market insights, agency analysis, and industry trends to guide growth strategy.
- Influence agency executives and day-to-day stakeholders to drive alignment and deliver on partnership goals.
- Champion performance, branding, commerce, and retargeting solutions to help agencies leverage TikTok’s ad tech ecosystem and creative capabilities.
- Provide accurate forecasting, business analysis, and reporting to support planning and performance tracking.
- Craft compelling sales narratives and case studies that highlight TikTok’s value proposition and market leadership.
- Execute both scaled engagement programs and targeted initiatives to deepen agency partnerships.
- Consistently achieve and exceed sales and growth targets for self and team.
- Anticipate market trends, identify new opportunities, and build business cases to influence product roadmaps and commercial strategies.

Requirements

Minimum Qualification(s)
- 5 years of experience in ad tech sales, digital media, or strategy roles, with strong exposure to agency partnerships.
- Proven success managing independent agencies and advertisers with complex scaling challenges.
- Strong knowledge of digital media platforms, ad tech ecosystems, and measurement methodologies for branding and performance campaigns with a track record of consistently meeting or exceeding sales and revenue targets.
- Experience leading cross-functional initiatives and people management in fast-paced environments.
- Exceptional presentation, communication, and stakeholder management skills.
- Analytical mindset with the ability to translate insights into business impact.

Preferred Qualification(s)
- Established relationships with agency and brand leadership in Thailand and across SEA.
- Strong expertise in driving both brand and performance outcomes through integrated media and creative solutions.
- Experience in e-commerce and commerce-driven media strategies.
- Proficiency in SQL, Power BI, Tableau, or other data visualization/analysis tools.
- Skilled storyteller with the ability to inspire partners and communicate complex solutions simply.