Teamhead Marketing, Performance SEA & SG

YOUR MISSION

We are seeking a dynamic Sports Marketing leader with deep industry expertise to drive impactful regional strategies that resonate with Southeast Asian consumers. This role will focus on elevating sports category performance by building a diverse network of ambassadors, athletes, teams, and federations, strategically activating partnerships to enhance product storytelling and strengthen PUMA’s brand presence. Additionally, the role will oversee marketing communications in Singapore, ensuring alignment with global narratives while supporting both DTC and wholesale objectives. The ideal candidate will deliver innovative campaigns that achieve brand and commercial goals through close collaboration with key stakeholders.

Task 1: Implement integrated communication plans on sports category aligning with Global and SEA marketing seasonal initiatives and product stories.

Strategically phase and manage partnerships, ensuring impactful storytelling, efficient investment, and a data-driven approach to future-proof the category while overseeing partner acquisition and contract negotiations across the region.

Task 2: Foster and strengthen sports industry connections across the region to create new opportunities and enhance brand value. Oversee Sports Marketing agreements and operations, ensuring compliance with global policies and alignment with local financial frameworks. Regularly review and refresh the SEA portfolio to ensure relevance, impact, and alignment with business goals.

Task 3: Drive key marketing initiatives and implement integrated communication plans in Singapore to be aligned with Global and Southeast Asia brand narrative and conduct post campaign analysis. Campaigns to engage PUMA Singapore’s target audience and to drive brand elevation and affinity.

Task 4: Develop a network and build relations with Media, Personalities and Athletes in Singapore. Promote the brand’s attractiveness by connecting with early adopters and opinion-leaders with a continuous flow of product stories. Drive brand exposure through effective seeding strategy. Be in tune with latest industry trends as well of updated digital / social media strategy.

Task 5: Develop and implement Go-To-Market strategies to help drive traffic and sell-through in DTC channels and drive brand confidence with Key Wholesale Accounts in Singapore.

Task 6: Provide functional direction and development to local Singapore teams and ensure the team’s capability and capacity to execute in accordance with set plans. Regularly assess team strengths and weaknesses and provide training and support where needed. Build effective reporting/feedback structure/platform, leverage best practices in Global/SEA region for countries to learn from each other to elevate overall presentation as well as improve/achieve business objectives continuously.

YOUR TALENT

Education: Bachelor's degree in Communications/Marketing/Sports Management or relevant studied.

Professional: 6-7 years' experience in proven expertise in Sports Marketing with deep industry knowledge and a well-established network of contacts.

IT Skills: MS Office (PowerPoint and Excel knowledge is a must.)

Language Skills: English is a must, multi-lingual is a plus.