Swiftwin - DA (Salesforce CRM)

Job Title - Data Analyst / Personalization Specialist

Location - Pune / Bangalore

Experience - 5+ years

About SwiftWin:

SwiftWin is a dynamic and growing organization focused on delivering data-driven solutions that power personalized customer experiences and marketing excellence. We believe in leveraging analytics and technology to unlock growth for our clients.

Role Summary:

We are seeking a highly skilled Data Analyst / Personalization Specialist to join our Data & Analytics team. The ideal candidate will have deep expertise in SQL, Excel, data visualization, and CRM-based personalization. You will work closely with marketing, CRM, and product teams to drive actionable insights, support A/B testing, and enable customer segmentation strategies.

Key Responsibilities:

• Develop and maintain dashboards and reports using Tableau or Power BI to track campaign performance and personalization initiatives.

• Design, execute, and analyze A/B tests and other experiments to optimize marketing campaigns and customer journeys.

• Perform customer segmentation and profiling using CRM data to support targeted marketing efforts.

• Write and optimize complex SQL queries for extracting and manipulating large datasets across multiple sources.

• Collaborate with CRM teams on data-driven personalization strategies using Salesforce Marketing Cloud (MC) and Salesforce CRM.

• Monitor and report on key metrics for campaigns, tests, and customer engagement initiatives.

• Provide actionable recommendations based on data analysis to improve conversion rates, retention, and ROI.

• Ensure data quality, integrity, and consistency in all analysis and reporting.

Required Skills & Qualifications:

✅ Strong proficiency in SQL (mandatory)
✅ Advanced Excel skills (mandatory)
✅ Experience with Tableau or Power BI (mandatory)
✅ Experience with Salesforce CRM and Salesforce Marketing Cloud (MC)
✅ Hands-on expertise in A/B testing, campaign analysis, and test tracking
✅ Strong understanding of CRM data models and customer segmentation techniques
✅ Familiarity with tools like Google Analytics, MCP
✅ Ability to translate data insights into business recommendation