SVP, Head of Bancassurance

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

• Lead and transform bancassurance into a core, scalable growth engine for the wealth business

• Evolve insurance from a transactional product line into a customer‑led, distribution‑driven, and commercially scalable business across mass, emerging affluent, and affluent segments

• Own end‑to‑end commercialisation of bancassurance, from strategy and proposition design through go‑to‑market, scale, and sustained performance

• Set clear commercial direction for bancassurance, translating wealth strategy into measurable growth, profitability, and partnership outcomes

• Act as the single point of accountability for insurance partnership value creation

• Own and deepen strategic partnerships through joint business planning, governance, and commercial negotiations

• Ensure partnerships evolve beyond product supply into integrated, long‑term growth platforms

• Design and deliver segment‑led insurance propositions embedded within broader wealth journeys alongside deposits and investments

• Build and manage a balanced insurance portfolio across protection, accumulation, and legacy solutions

• Ensure propositions are customer‑relevant, differentiated, and commercially viable

• Drive end‑to‑end commercialisation from launch to scaled, repeatable sales performance

• Build scalable go‑to‑market models across branches, relationship managers, and specialist advisory channels

• Establish repeatable commercial engines (campaigns, triggers, cross‑sell motions) and continuously optimise conversion, productivity, and persistency

• Lead bancassurance advisory specialists and managers, embedding insurance expertise into frontline sales through a two‑tier advisory model

• Uplift frontline capability through structured, customer‑journey‑led and trigger‑based conversations

• Drive shared accountability across sales, specialists, and product teams via clear commercial KPIs

• Shape the banca insurance product roadmap with partners, balancing customer value, commercial outcomes, profitability, and regulatory requirements

• Ensure strong governance across sales practices, advisory quality, suitability, and compliance

• Track and manage key metrics including revenue growth, penetration, conversion, productivity, persistency, and partnership value

• Accountable for bancassurance revenue growth and contribution to overall wealth P&L

Job Requirements

• 15 - 18 years of experience in senior commercial, growth, or business leadership roles

• Proven end‑to‑end commercialisation experience, from strategy through execution, scale‑up, and performance optimisation

• Demonstrated success building scalable, repeatable revenue engines rather than campaign‑led or transactional models

• Background from financial services, insurance, or wealth management or consumer‑driven industries such as Telco or FMCG

• Candidates from Telco or FMCG must demonstrate experience leading large‑scale commercial transformations, embedding propositions into customer journeys, and operating distribution‑led growth models

• Strong experience managing complex B2B or B2B2C partnerships, joint business planning, and commercial negotiations

• Customer‑centric and segment‑driven mindset, with ability to translate insights into propositions, pricing, packaging, and go‑to‑market strategies

• Proven capability to drive frontline execution at scale through influence, operating models, incentives, and enablement

• Strong commercial acumen with P&L ownership or significant revenue accountability

• Experience in regulated environments is an advantage but not mandatory

• Commercially driven leader with strong ownership mindset, high influence, and builder mentality focused on scalable systems over day‑to‑day sales or product management

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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