Strategic Partnership Manager, Brand Deals, YouTube GRCN (English, Mandarin)

About the Job

YouTube offers a unique and exciting environment for anyone passionate about digital media and video content. We connect creators, users, and advertisers in a dynamic ecosystem that drives industry growth.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Manage, cultivate, and strengthen strategic relationships with key brand agreement partners in Greater China, including MCNs, advertising agencies, and top creators.
• Develop and execute a localized go-to-market strategy to grow the brand agreements ecosystem, including creating tailored value propositions, case studies, and sales collateral in Mandarin and English.
• Identify, recruit, and onboard new high-potential partners to expand the brand agreement network.
• Negotiate and execute complex partnership agreements to generate new business opportunities and drive business growth. Serve as a cross-functional leader, working with internal teams (Sales, Marketing, Legal, Policy, Comms) to connect partners with global brand and advertising opportunities.
• Conduct market analysis to identify trends, the competitive landscape, and new opportunities within the brand deals ecosystem in Greater China. Analyze and track key performance metrics to identify growth opportunities and resolve business issues for partners.

Qualifications

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in business development, partner management, or brand partnerships.
• Experience working with C-level executives and cross-functionally across all levels of management.
  
• Ability to communicate in English and Mandarin fluently and to support partners and stakeholders in the Greater China region.

Preferred qualifications:

• Experience managing complex, end-to-end partnerships.
  
• Experience working autonomously in a dynamic, ever-changing, and collaborative environment.
  
• Experience in the media, advertising, or digital content industry.
• Ability to identify potential business opportunities, assess financial/business benefit, structure agreements, and discuss terms with strategic partners.
  
• Excellent communication and influencing skills.
  

Additional Information