Strategic Account Manager, Grocery and Pets (TikTok Shop, Malaysia)

Description

About the team
The Fast Moving Consumer Goods, Groceries and Pets team manage brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Groceries and Pets.
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers through scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Requirements

Minimum Qualifications
- Bachelor’s Degree or equivalent practical experience
- 3+ years experience in eCommerce.
- Attention to detail, affinity with numbers, logical and problem solving skills
- Good analytical skills and able to set up action plans based on data and experience

Preferred Qualifications
- Direct experience in Groceries and Pets category
- Strong understanding of Groceries and Pets industry landscape, consumer trends, and competitive environment
- Proficient in Excel and PowerPoint