Sr Trade Marketing Coordinator

BF India Pvt. Ltd

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Casa Herradura - Mexico, Guadalajara Until 8/22/2026 3+ years exp First posted June 9, 2026 Last posted June 9, 2026
Job description

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.

What You Can Expect

  • Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
  • Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
  • Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
  • Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
  • Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.


 

What You Bring to the Table

  • Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.
  • Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
  • Proven experience in budget planning and administration.
  • Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
  • Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.
  • Excellent oral and written communication skills in both English and Spanish.

What Makes You Unique

  • You must be organized, know how to prioritize your activities, be an expert in database management and  objection handling.
  • Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.
  • Create and do different things that generate acceleration in business development
     

#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1
About this role

Summary

Coordinate and execute trade marketing plans, manage budgets, negotiate with suppliers, and train sales teams.

Job title

Sr Trade Marketing Coordinator

Experience level

3+ years

Minimum experience

3+ years exp

Industry

beverages

Location requirements

Guadalajara, Mexico; remote work not specified.

Salary

Not specified

Management role

No

Skills & keywords

Required skills

trade marketingnegotiationbudget managementproject managementExcelPowerPointbilingual

Preferred skills

storytellingdatabase managementobjection handling

Specializations

trade marketingbudget planningnegotiationproject managementmarket analysis
Locations

Structured locations inferred from the posting.

Guadalajara, Jalisco, Mexico

Work arrangement unknown City