Sr Trade Marketing Coordinator
BF India Pvt. Ltd
Apply to this job Casa Herradura - Mexico, Guadalajara Until 8/22/2026 3+ years exp First posted June 9, 2026 Last posted June 9, 2026
Job description
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.What You Can Expect
- Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.
- Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.
- Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.
- Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.
- Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.
What You Bring to the Table
- Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.
- Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.
- Proven experience in budget planning and administration.
- Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.
- Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.
- Excellent oral and written communication skills in both English and Spanish.
What Makes You Unique
- You must be organized, know how to prioritize your activities, be an expert in database management and objection handling.
- Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.
- Create and do different things that generate acceleration in business development
#LI
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P6Number of Openings Available:
1About this role
Summary
Coordinate and execute trade marketing plans, manage budgets, negotiate with suppliers, and train sales teams.
Job title
Sr Trade Marketing Coordinator
Experience level
3+ years
Minimum experience
3+ years exp
Industry
beverages
Location requirements
Guadalajara, Mexico; remote work not specified.
Salary
Not specified
Management role
No
Skills & keywords
Required skills
trade marketingnegotiationbudget managementproject managementExcelPowerPointbilingual
Preferred skills
storytellingdatabase managementobjection handling
Specializations
trade marketingbudget planningnegotiationproject managementmarket analysis
Locations
Structured locations inferred from the posting.
Guadalajara, Jalisco, Mexico
Work arrangement unknown City
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