Sr Sitecore Specialist

This role will be responsible for ensuring seamless content delivery, supporting marketing initiatives, and enhancing user experience through scalable, high-performing Sitecore solutions. The ideal candidate will combine strong technical expertise with a marketing-first mindset, acting as a translator between business strategy and technical execution while partnering closely with global marketing leaders and business stakeholders.

Key Responsibilities:

Sitecore Development & Management

• Design, develop, and maintain Sitecore-based websites (9.1/ SXA / XM Cloud environments)
• Manage templates, components, workflows, and personalization rules
• Ensure optimal Sitecore performance, scalability, and security

Content & Experience Delivery

• Partner with marketing teams to enable efficient content publishing and campaign execution
• Implement personalization, A/B testing, and optimization strategies within Sitecore
• Drive continuous improvement of website performance using analytics, A/B testing, and user behavior insights
• Ensure consistency in UI/UX and brand guidelines across all web properties
• Support AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) initiatives by helping design website experiences for evolving customer journeys and AI-assisted discovery

Migration & Transformation

• Support website migrations to Sitecore XM Cloud / newer architectures
• Work on modernization initiatives, including headless and composable architectures

Stakeholder Collaboration

• Partner with global marketing leaders, business unit stakeholders, and external agencies to define and evolve website strategy and digital experience roadmap
• Translate marketing objectives, including campaigns, growth initiatives, and customer segmentation, into technical requirements and scalable web solutions
• Act as a subject matter expert for Sitecore within the organization and provide training and guidance to content authors and junior team members

Required Skills & Experience:

• 5–8+ years of experience in Sitecore development and administration
• Strong expertise in:
  • Sitecore SXA / XP / XM Cloud ( SitecoreAI)
  • HTML, CSS, JavaScript
• Experience with headless CMS / JSS is a strong advantage
• Knowledge of Azure environments and DevOps practices
• Familiarity with API integrations and third-party tools
• Strong understanding of SEO, AEO, GEO, web performance, and accessibility standards

Preferred Qualifications:

• Sitecore Certification (Developer / Professional)
• Experience in B2B or industrial/manufacturing environments
• Exposure to marketing automation and CRM integrations

Soft Skills:

• Strong problem-solving and analytical thinking
• Ability to balance technical depth with business needs
• Excellent communication, stakeholder management, and ability to influence key stakeholders
• Proactive, ownership-driven mindset