Sr. Manager Trade Marketing & Trade Engagement

This role is an exciting opportunity for an experienced commercial leader who enjoys translating brand and commercial strategies into impactful customer and trade execution. Combining strategic thinking, analytical skills, and strong stakeholder management, the role plays a key part in driving trade marketing excellence, customer engagement, channel performance, and go-to-market execution across the Czech and Slovak markets.

The Sr. Manager Trade Marketing & Trade Engagement is responsible for connecting business priorities, brand strategies, and commercial objectives with effective trade programs and customer engagement initiatives that drive growth, profitability, and outstanding execution at the point of sale. The role works closely with Sales, Marketing, Finance, and Operations teams to ensure a seamless deployment of commercial priorities and a superior customer experience across channels.

Key Responsibilities

• Develop and execute trade marketing and customer engagement strategies aligned with business, category, and channel priorities.
• Lead the translation of brand and commercial plans into impactful trade activation programs that drive consumer conversion and customer value.
• Drive excellence in trade execution by monitoring performance, identifying opportunities, and implementing corrective actions where needed.
• Partner closely with Sales teams to optimize channel strategies, customer segmentation, route-to-market deployment, and trade investments.
• Generate actionable insights from market, consumer, customer, and competitive data to identify growth opportunities and business risks.
• Lead the development and deployment of trade engagement initiatives, customer programs, and activation campaigns across channels.
• Collaborate with Marketing, Sales, Finance, Supply Chain, and Operations to ensure smooth execution of commercial priorities.
• Contribute to annual business planning, forecasting, scenario planning, and performance management processes.
• Develop and continuously improve trade marketing tools, processes, and capabilities to strengthen business execution.
• Prepare strategic recommendations, business cases, and executive presentations for senior stakeholders.
• Lead cross-functional projects focused on improving trade effectiveness, customer engagement, and commercial performance.

Ideal Profile

The ideal candidate combines strategic thinking with a hands-on execution mindset. They are commercially savvy, highly analytical, and capable of transforming business opportunities into tangible results. They build strong relationships across functions, influence stakeholders effectively, and enjoy working in a fast-paced environment where customer focus and business impact go hand in hand.

What will make you successful:

• Strong commercial and strategic mindset
• Proven experience in Trade Marketing, Sales, Commercial Planning or Customer Marketing
• Ability to connect consumer, customer and business insights into actionable plans
• Strong analytical and problem-solving capabilities
• Excellent stakeholder management and influencing skills
• Experience leading cross-functional projects and initiatives
• Structured, proactive and execution-oriented approach
• Learning agility, growth mindset and leadership potential

What We Offer / Benefits

• Flexible working hours

  25 days of vacation + 4 health days

  Benefit car

  Contributions for vacation, meal vouchers, Multisport card, BenefitCafe

  Life and accident insurance, pension contribution