Sr. Manager / Lead - Buyers Club

Core Objective: Lead and scale the Buyers Club initiative across marquee exhibitions. Drive the acquisition, engagement, retention, and matchmaking of high-quality domestic and international buyers while building a structured loyalty ecosystem.

Key Responsibilities

1. Buyer Acquisition & Matchmaking

• Scale the Database: Identify and onboard high-potential, quality-profiled buyers across various industry verticals.
• Strategic Matchmaking: Align buyer profiles with exhibitor categories to facilitate high-value business matchmaking and curated meetings.
• Program Management: Oversee and coordinate specialized hosted buyer and VIP programs.

2. Attendance & Loyalty Management

• Drive Turnout: Manage pre-event engagement (invitations, reminders, follow-ups) to ensure a strong turnout of key decision-makers.
• Loyalty Club Development: Design and manage a tier-based Buyers Loyalty Club offering exclusive benefits and rewards to drive repeat participation.

3. Customer Success & Data Analytics

• Relationship Management: Act as the primary point of contact for key buyers, ensuring an excellent end-to-end experience and resolving issues promptly.
• CRM & Insights: Maintain database hygiene, analyze buyer behavioral trends, and generate post-event performance reports.
• Cross-Functional Alignment: Collaborate with project, sales, marketing, and operations teams to align buyer strategies with overall show objectives.

KPIs / Success Metrics

• Number of qualified buyers acquired & attendance percentage.
• Quality of buyer-to-exhibitor fitment & meeting outcomes.
• Loyalty club growth, engagement, and repeat buyer retention rate.
• Buyer satisfaction scores (CSAT).
• Database accuracy and growth levels.

Requirements

Candidate Profile

Experience & Background

• Experience: 10+ years in buyer engagement, hosted buyer programs, customer success, or exhibition management.
• Industry Background: Exhibitions & Trade Shows, Event Management, B2B Conferences, Buyer-Seller Platforms, or Industry Associations.
• Education: MBA/PGDM in Marketing or Business Management preferred (Graduates with relevant industry experience are welcome).

Key Skills & Competencies

• Technical/Functional: Buyer relationship management, CRM/database handling, community building, and data analysis.
• Behavioral: Customer-centric mindset, strong relationship-building capability, high ownership, and excellent execution skills.