Sr. Manager, Internal Tools & Operations, WW Marketplace Platforms & Technologies

The App Store is the world’s safest and most vibrant app marketplace, serving more than 850 million visitors each week. Since the App Store launched in 2008, it has helped creators, dreamers, and learners of all ages and backgrounds connect with the tools and technology they need to build a brighter future and a better world. It has enabled countless new companies, spawned new industries, and created millions of jobs. A significant driver of the global economy, the App Store facilitated $1.4 trillion in developer billings and sales in the last year alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started! We are seeking a strategic and results-driven leader to build the next generation of internal tools to power the App Store, Apple Games app, and Apple Arcade for the WW Marketplace Platforms & Technologies team. In this role, you will define the overall vision and strategy for internal tools and operations that are developed in close partnership with the App Store Product, Business, Engineering, Information Systems & Technology, and HI Design teams.

Description

You will:

Develop and implement the vision and strategy for a new set of AI-driven internal business operations tools for the App Store, Marketplace Platforms & Technologies, and Apple Arcade.

Partner with teams across Apple to establish a value assessment framework to identify the projects with the biggest impact and prioritize the work based on the needs of the business. You will lead the partnership with the Information Systems and Technology team to outline the budget and resourcing needs to build new internal AI tools to maximize operational efficiency.

Develop and deploy new AI-driven tools, and platforms to optimize the content production, business planning, developer management and product roadmap. This includes mapping out the current and next state process flows of our entire toolchain and managing the digital transformation for our global internal teams.

This is a unique opportunity to define the next generation of AI-driven tools while collaborating with a cross-functional team including Information Security & Technology, Legal, App Store Product, Business, Engineering, HI Design, Editorial/Production, Finance and more.

Minimum Qualifications

10+ years of relevant experience building internal tools and operations for global organizations

5+ years of leadership experience

Experience leading teams through large scale digital transformations

Experience working with and developing AI tools to optimize business efficiency

Deep knowledge of the mobile app ecosystem with a fluency in backend operations and product-forward development experience

BA/BS degree or equivalent experience in relevant field

Preferred Qualifications

Experience with developer or consumer-facing product development

Content management, data analytics, or ad-based tools experience for global storefronts

Strategic thinker with strong leadership skills and experience developing a vision for internal tools with business and engineering teams

Familiar with current LLM ecosystem prompting and prototyping tools (e.g. ChatGPT, Claude Code, Replit) and basics of SQL, Tableau, and Python

Outstanding verbal and written business communications skills – expertise in building keynote narratives and delivering compelling presentations to senior leaders

Excellent interpersonal skills and a highly motivated self-starter. Proven ability to thrive in fast-paced environments and lead successful teams

You have a bias towards action, a high sense of urgency, and a willingness to roll up your sleeves and get things done

Strong understanding of iOS platform