Sr. Manager, Channel Strategy and Development, E-commerce

A7K0-Cooper (Kunshan) Tire Co

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CN Shanghai Until 8/21/2026 8+ years exp First posted June 22, 2026 Last posted June 22, 2026
Job description

What You'll Do:

  • You will be in-charge of e-commerce strategy and performance, driving online channel growth throughplatform strategies, customer engagement models and digital execution frameworks

  • You will work with a multi-market scope that includes China, Japan and ASEAN markets, with a potentialto expand to India in the future

  • You will be responsible in defining regional e-commerce strategy across platform and business modeland developing channel-specific value propositions and digital growth strategies

  • You will manage business planning and expansion, drive campaigns, promotions and platformpartnerships, online performance review, customer, product strategy integration and utilize insights tooptimize customer engagement

What Will Set You Apart:

  • You must have a solid understanding of e-commerce including marketplaces, D2C and platforms dynamics

  • You must have expertise in digital shelf management, content optimization and conversion drivers

  • You must have the ability to manage online pricing, promotion and campaign execution to drive traffic andsales

  • You must have the ability to manage online pricing, promotions and campaign execution to drive trafficand sales

  • You must have excellent analytical capability across traffic, conversion and basket size and ROI metrics

  • You must have a solid experience in managing channel performance and growth and customerrelationships

What We're Looking For:

  • You must have a Bachelor's Degree in Business, Marketing or related field

  • You must have at least 8-12 years of experience in e-commerce, digital orcommercial roles (.e g.. TUHU, JD, T-Mall)

  • You must have a solid experience in managing online sales channels and platformperformance; digital campaign experience is a plus

  • You must be knowledgeable in digital analytics and reporting tools


Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate


Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

About this role

Summary

Manage e-commerce strategy, grow online channels, optimize performance, develop customer engagement

Job title

Sr. Manager, Channel Strategy and Development, E-commerce

Experience level

8-12 years

Minimum experience

8+ years exp

Industry

automotive

Location requirements

Shanghai, China; remote work not specified

Salary

Not specified

Management role

No

Skills & keywords

Required skills

e-commercedigital analyticsplatform managementcampaign executionperformance management

Preferred skills

None specified

Specializations

e-commercedigital analyticschannel performanceplatform strategies
Locations

Structured locations inferred from the posting.

Shanghai, China

Work arrangement unknown City