Sr. Growth Manager, Paid Search (Rehab)

About Us
We are TNT Growth – a performance-driven agency that helps leading companies acquire more leads and customers. Our core focus is on Paid Search management, conversion rate optimization, and reporting & analytics. We are sharp, collaborative, and results-obsessed. Our clients include We Level Up, Salesforce, Gusto, Formula 1 Miami, and Sweet James.

The Opportunity
We’re hiring a Senior Growth Manager with specialized experience in rehab clients to lead our performance marketing strategies in the addiction treatment space. This is a hands-on role where you will directly influence client success by scaling paid media performance and driving measurable business outcomes. The ideal candidate will have a strong background in digital marketing, particularly in rehab or healthcare-related industries, and be familiar with the unique challenges and regulations in this space.

What You’ll Do

• Client Strategy and Execution: Own the strategy, execution, and results for multiple rehab clients, with a particular focus on Paid Search and potential expansion into other platforms like Meta Ads.

• Admissions Optimization: Partner with the client's admissions team to ensure they are following best practices, using the right tools, inputting data correctly, and operating efficiently. Identify and address bottlenecks that impact lead-to-admit performance, ensuring that strong marketing results aren’t lost due to operational gaps.

• Campaign Management: Launch, optimize, and iterate campaigns quickly based on performance data, driving growth for rehab centers.

• Funnel Optimization: Lead full-funnel strategies that drive patient acquisition, from initial traffic sources to conversion, ensuring continuous improvements in CPA (Cost per Acquisition) and ROAS (Return on Ad Spend).

• Collaboration: Work cross-functionally with analysts, creative strategists, and designers to refine ad creatives and landing page experiences to ensure maximum impact for rehab clients.

• Client Relationship Management: Serve as the day-to-day contact for 10-15 clients, providing timely updates, insights, and strategic recommendations. Build and maintain strong relationships with clients by understanding their needs and driving real business results.

• Compliance: Ensure campaigns adhere to industry regulations, including HIPAA, ADA, and LegitScript certifications, while managing patient privacy and adhering to ethical standards.

• Proactive Problem-Solving: Quickly address underperformance and collaborate with internal teams to develop solutions. Track and report on key performance metrics regularly.
  

What Success Looks Like

• Exceeding KPIs: Achieve client KPIs, including strong Cost/VOB and Cost/Admit numbers.

• Optimized Testing: Strong testing velocity with continuous data-backed iterations that lead to optimized performance.

• Client Trust: Become a trusted advisor to clients, consistently demonstrating expertise in the addiction treatment space.

• Team Trust: Deliver seamless execution with cross-functional teams, ensuring all aspects of campaigns are executed without oversight.
  

What Makes You a Fit

• Experience: 4+ years of hands-on paid media experience, with a proven track record of working with rehab centers, healthcare brands, or related industries.

• Analytical: You have an analytical mindset and can interpret data to drive decisions and strategic adjustments.

• Adaptability: You are comfortable working in a fast-paced, evolving environment and know how to pivot when things change quickly.

• Communication: Strong written and verbal communication skills. You present confidently and know how to manage client expectations.

• Attention to Detail: You’re meticulous with your work – you double-check everything, ensuring flawless execution.
  

Bonus Points

• Industry-Specific Expertise: Familiarity with the rehab industry, its challenges, treatment approaches, and unique patient acquisition strategies.

• Platform Proficiency: Experience with Google Ads and Microsoft Ads, as well as any rehab-specific marketing tools (e.g., call tracking and verification systems).
  

Why Join Us?
At TNT Growth, we value results-driven, innovative thinkers. If you’re passionate about performance marketing and want to make a measurable impact in a growing industry, we want you to be a part of our team.

Compensation:

$100k-$150k

Fully Remote

Flexible PTO

401k