Sr. Director, Head of Consumer Communications APAC

Match Group

Singapore Until 9/22/2026 H-1B sponsor history First posted July 24, 2026 Last posted July 24, 2026

Job description

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

Role Overview

We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.

This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.

You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

- Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage

- Future-facing KPIs:

- Quality and impact of reach and coverage

- Cultural conversation penetration and narrative adoption

- Creator-led amplification and engagement

- Share of voice within priority platforms and ecosystems

- Depth of subculture and community ownership

What You'll Own

■ Cultural Narrative & Positioning

- Define and evolve Tinder and Match group brands cultural narrative across Asia, ensuring resonance with Gen Z and young millennials.

- Translate brand strategy into culture-shaping storylines that travel across earned, social, creator, and entertainment ecosystems.

- Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

■ Social-First Communications Strategy

- Design comms strategies that start in social, not end there.

- Ensure Tinder narratives are optimized for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.

- Design storytelling frameworks that originate in social, not just traditional media.

- Partner closely with Marketing, Social, and Brand teams to ensure narrative cohesion across paid, owned, and earned channels.

$ - $ a year
None

#MG

About this role

Summary

Lead social-first communication strategies to shape brand narratives for Gen Z in Asia.

Job title

Sr. Director, Head of Consumer Communications APAC

Experience level

senior level

Industry

software

Location requirements

Singapore, remote work not specified

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

Yes

Skills & keywords

Required skills

cultural storytellingsocial media strategymedia relationscommunity engagement

Preferred skills

creator partnershipsemerging platformstrend anticipation

Specializations

social mediacultural narrativestorytellingmedia ecosystemscommunity engagement

Locations

Structured locations inferred from the posting.

Singapore

Work arrangement unknown City