Sr. Analyst, Programmatic Ad Sales

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your new role

The Sr Analyst, Programmatic Ad Sales will serve as the go-to expert for programmatic advertising within the Brazil Ad Sales organization, supporting the sales team in meetings with agencies, advertisers, and internal stakeholders.

This role will be responsible for developing programmatic commercial strategies, building proposals, supporting strategic discussions, and translating technical opportunities within the programmatic ecosystem into clear and relevant client-facing narratives.

While this position is not responsible for the operational setup of programmatic deals, it plays a key role in information sharing and coordination with the teams responsible for deal implementation and governance. The main objective is to act as a strategic and consultative partner, capable of leading deeper discussions on programmatic advertising, answering questions, promoting knowledge and best practices both internally and externally, and connecting Sales, Clients, Agencies, and Operations to drive sustainable and scalable growth for the programmatic business

 
Your role accountabilities:

1. Develop programmatic commercial strategies and support the sales team in agency and advertiser meetings, translating client needs into premium programmatic opportunities. 30%

2. Build and present high-impact proposals, strategic narratives, and data-driven insights tailored to different industry verticals and programmatic objectives. 25%

3. Serve as a programmatic subject matter expert and spokesperson, answering questions, deepening discussions, and evangelizing programmatic media internally and externally. 20%

4. Support negotiations and consultative conversations around audience solutions, buying models, and programmatic value propositions. 10%

5. Partner with Operations, Sales, and internal stakeholders to align commercial recommendations with technical feasibility and campaign execution, while contributing to internal training and enablement initiatives for the commercial team. 15%

Qualification & Experience:

Essential

1. Experience in advertising, digital media, programmatic media, ad tech, media sales, or a related commercial environment.

2. Strong understanding of programmatic advertising, including buying models, audience strategies, campaign metrics, and the programmatic ecosystem.

3. Ability to support sales conversations with agencies and advertisers, translating technical programmatic concepts into clear commercial language.

4. Strong presentation development skills, with the ability to build high-impact proposals and client-facing narratives.

5. Advanced English or advanced Spanish, with ability to participate in business discussions and regional interactions.

6. Proficient in Microsoft Office tools, especially PowerPoint and Excel.

Desirable

1. Background in Ad Sales, Programmatic Sales, Digital Sales, Trading Desk, DSP, SSP, Publisher, or Ad Tech environments.

2. Experience with streaming, connected TV, or other high-value digital advertising formats.

3. Experience dealing with external clients and agencies in consultative, strategic, or technical commercial conversations.

4. Ability to work closely with Sales, Operations, and cross-functional teams with autonomy, ownership, and strong stakeholder management.

5. Knowledge of data, measurement, audience segmentation, and market insights applied to commercial storytelling.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.