Specialist II, Marketing (Taste)

Are you ready to take your skills to the next level and become our next Marketing Specialist?

IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences, we deliver sustainable innovations that elevate everyday products.

Taste: Crafting unique, technology-enabled flavor designs that define the identity of food and beverage brands, shape trends in flavor building and fuel market success.

We are seeking a talented Marketing Specialist to monitor and evaluate market trends and activities, identifying opportunities for business growth and the development of effective marketing strategies. This is an exciting opportunity based in Casablanca, Morocco.

Where You’ll Make a Difference

1. Trend & Insight Leadership

• Analyze food and beverage category trends using tools like Mintel, Euromonitor, AI Palette, Nielsen, and AI agents.
• Translate insights into impactful customer-facing content that supports business growth and retention.

2. Concept Development

• Collaborate with customers on new product development by leveraging consumer insights and market trends to propose relevant food and beverage concepts.

3. Strategic Alignment

• Connect market dynamics and consumer behavior with IFF’s commercial strategy to uncover new business opportunities.

4. Customer Engagement & Presentation Excellence

• Lead the creation and delivery of customer presentations, including trend analysis, insights, and product concepts.
• Own the full customer engagement experience:
  • Presentation content and materials (labels, banners, videos)
  • Event logistics
  • Creating a memorable and elevated customer experience

5. Market Mapping & Gap Analysis

• Monitor new product launches and emerging trends to identify whitespace opportunities.

6. Marketing Collateral Creation

• Design professional marketing assets (flyers, one-pagers, etc.) that showcase IFF’s technologies and initiatives while adhering to brand guidelines.

7. Research & Insights

• Conduct desk research to gather intelligence on the food industry and key players.

8. Cross-Functional Collaboration

• Partner with category leaders, commercial, innovation, creation, and design teams to co-develop and implement customer value propositions.

9. Commercial Partnership

• Act as a strategic ally to the FSA sales leader by:
  • Identifying growth opportunities
  • Leading local initiatives aligned with regional strategy
  • Driving customer engagement
  • Sharing success stories across markets
  • Mapping whitespace across categories, markets, and channels

What Makes You the Right Fit

• Proficiency in Microsoft 365 (Excel and PowerPoint essential)
• Basic graphic design capabilities
• Strong analytical skills for data interpretation
• Strategic mindset with creative problem-solving abilities
• Excellent collaboration and interpersonal skills
• Strong influencing and networking capabilities
• Ability to craft compelling, data-driven narratives
• Fluent in French and English (written and verbal)
• Solid understanding of consumer research and insights
• Experience in creating marketing collateral and coordinating with agencies
• Passion for innovative B2B marketing approaches
• Adaptability and eagerness to learn

How Would You Stand Out?

• 3-5 years of marketing experience, ideally in B2B within the food and beverage manufacturing sector
• Bachelor’s degree in Marketing or related field (Master’s preferred)

Why Choose Us?

•  Fantastic opportunity to be apart of the Customer Experience Marketing (CXM) team, you will be the driving force behind how IFF engages with customers across the French-Speaking Africa region.
• Work Model: Full Time Contract - (Hybrid: 2 days/week remote)
• Ability to work with multiple disciplines in a dynamic, global environment

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more