Social Media Specialist

Job Summary (outline in one to three sentences the overall responsibilities of the role):

The Social Media Specialist understands Yamaha Motorsports business objectives and how social media aligns with broader efforts across paid, owned and earned media. The Specialist will lead development of social objectives and strategies, as well as oversee campaign development and deployment.  They will manage direct consumer/partner/influencer engagement during their day-to-day activities as well as track and report on relevant social media influence metrics, coordinate a marketing calendar with online activities, ensure proper online messaging and relevancy, monitor consistency of messages across multiple networks, and actively foster community engagement across all Yamaha Motorsports social media platforms.

Essential Job Duties / Functions (list the top 5 to 10 essential job duties for the role and whether the duty is a primary (P) significant % of time or secondary (S) less frequent % of time responsibility of the role):

1.     Assist in the execution of Yamaha Motorsports’ comprehensive digital marketing strategy, creating and implementing social media marketing techniques to increase genuine and authentic visibility and traffic across all Yamaha Motorsports brands and products. Offer insights to appropriate marketing and sales teams, contributing to the overall strategy development and action plan.

P

2.     Source and update social media content, including but not limited to: user-generated, corporate, partner, and racing assets. Work with various departments and stakeholders to ensure a proper, coordinated marketing calendar with traditional marketing efforts, both on- and offline.

P

3.     Oversee continued growth of social/digital community to support Yamaha Motorsports brand/product direction; be the collective “voice” of Yamaha, engaging and cultivating the existing Yamaha/ Motorsports industry’s communities on the company’s behalf using Facebook, Instagram, Twitter, YouTube and other social media platforms. Conduct brand audits and identify/research brand influencers, evangelists & advocates that align with the Yamaha brand and objectives.

P

4.     Monitor Yamaha Motorsports’ social media landscape for brand sentiment, relevance, and influence, utilizing traditional native monitoring along with any supplementary “listening tools”. Communicate to respective stakeholders applicable marketing analytics and results, current and future trends, best practices, potential social influencers and partners, customer relations issues / questions, and more.

P

5.     Travel to select Yamaha/Motorsports events (weekends included) required, with ongoing daily social posts on site across all applicable social media outlets remaining.

S

6.     Research, understand, and leverage target markets based upon the Motorsports product group’s direction, additionally gaining competitive insights.

S

7.     Prepare weekly reports and updates to internal staff, field staff, and supporting agencies as needed.

S

Decision-Making Responsibility (describe the degree of autonomy and authority in project/work activities and supervision expectations)

§  The Social Media Specialist will monitor, prioritize, activate, and engage/respond in real-time with a genuine, personal, and authentic “voice” and tone as it relates to each product or category. Must exhibit and present in a manner that reflects customer-centric authenticity, common sense, excellent problem-solving skills, and extensive knowledge of the Yamaha brand, customer and overall Motorsports industry.

Qualifications (minimum and preferred experience, education, and/or certifications required to perform the role):

• BA / BS Degree in Marketing, Business Administration or related field(s).
• 5 years of Marketing experience with the proven ability to “think socially”.
• Understanding of, and experience with, social media including but not limited to Facebook, Instagram, Twitter, TikTok and YouTube.
• Social media listening / publishing / engagement experience a plus. (Native social media platform listening: Later, RivalIQ/Quid, etc.)
• An effective communicator with appreciation for motorsports product / lifestyle to utilize across social platforms, vendors, and technologies.
• Excellent writer with strong grammatical, spelling, and proofreading skills.
• Strong attention to detail and proven problem-solving skills.
• Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker.
• Prioritizes workload and meets deadlines for a variety of marketing "deliverables".

Must perform all other duties outstandingly and consistent with guidelines, as assigned

Business Sign-off:

H/R Sign-off: