Social Media Marketing Specialist

This is a remote position.

The client is a recognized leader in synchronized time systems. The company supports large-scale clients across education, healthcare, government, and commercial sectors.

The environment is execution-focused, operationally disciplined, and results-driven. Leadership values accountability, initiative, professionalism, and measurable performance.

This is a strategic, execution-focused marketing role responsible for managing targeted paid social advertising campaigns across multiple industries and audience segments. This is not an entry-level social media coordination position.

The role reports directly to the VP of Product Management & Marketing and works closely with marketing, sales, and leadership teams.

The company is expanding beyond traditional catalog marketing into targeted digital advertising. This role fills the operational and strategic gap required to build, manage, optimize, and scale paid audience campaigns

Key Responsibilities

• Build, launch, and manage paid advertising campaigns across Meta/Facebook, Instagram, LinkedIn, YouTube, streaming platforms, and related channels
  

• Upload and manage targeted audience/contact lists for campaign execution
  

• Develop campaign messaging, ad copy, and audience engagement sequences
  

• Execute retargeting and remarketing strategies to improve conversions and engagement
  

• Monitor advertising spend, pacing, click-through rates, conversions, and campaign performance metrics
  

• Manage multiple campaigns simultaneously across different vertical markets
  

• Coordinate with leadership on campaign direction, testing priorities, and market focus
  

• Analyze campaign data and provide reporting with actionable recommendations
  

• Maintain organized campaign documentation, tracking, and operational accuracy
  

• Support ongoing testing initiatives to identify effective audience targeting and advertising strategies
  

Expectations

• Minimum 3–5 years of hands-on experience managing paid social advertising campaigns
  

• Strong experience with Meta/Facebook advertising is required; additional exposure to LinkedIn, YouTube, Instagram, or similar paid platforms is preferred
  

• Proven understanding of audience targeting, uploaded/custom contact lists, retargeting, and campaign optimization
  

• Ability to manage campaign execution, monitor performance, and adjust strategy based on engagement and conversion data
  

• Experience handling multiple active campaigns and testing initiatives at the same time
  

• Strong written communication skills with the ability to create professional, concise, and effective campaign messaging
  

• Comfortable working in an environment where campaigns, targeting strategies, and priorities will continue evolving
  

• Ability to work collaboratively with leadership while also operating independently with minimal supervision
  

• Organized, detail-oriented, and capable of maintaining accuracy across campaign setup, tracking, and reporting
  

• Open to testing new ideas, learning new tools/platforms, and contributing strategic recommendations as campaigns scale
  

• Candidates whose experience is primarily focused on organic posting, social media calendars, or community engagement without paid campaign ownership will not be a fit for this role
  

Schedule: 8:00 AM – 5:00 PM Central Time

Benefits:

• Company-paid comprehensive HMO for you and a dependent - not just an allowance! Plus, the option to add dependents.
  

• Company-paid life insurance with ₱100,000 and AD&D coverage
  

• At least 7 days annual paid time off
  

• Client specific bonuses and incentives will be given 100% 
  

• Guaranteed pay on time, every time (3% higher exchange rates than most payment systems - we take care of transaction fees so you don't have to!
  

Requirements