Social Media Marketing Executive

Dru App

Apply to this job
Sheikh Zayed City, Giza on site Until 8/23/2026 First posted March 22, 2025 Last posted March 22, 2025
Job description
About Us
dru, the Middle East and Africa’s first lifestyle and health management app is a new and exciting experience that is built specifically to cater to the needs of individuals that are diabetic, pre-diabetic, obese, or are simply looking to lead a healthier life. Powered by Almouneer (the region’s leading digital transformation platform), dru offers a multitude of features to give agency and control to its users on their wellness journey. 
Some of dru's features include keeping track of and continuously monitoring blood sugar and blood pressure levels, having a full and organized repository of medical records, and connecting to numerous continuous glucose monitoring (CGM) devices. In addition to the full 360-degree health visibility which dru offers, users also get round-the-clock access to a dedicated medical support team available through dru’s in-app chat. Our scalable platform uses cutting-edge patient and doctor-facing applications, as well as an extensive provider network to connect our users to doctors and nurses as required.

About the role

  • We're hiring a Social Media Marketing Executive, driving the forefront of our brand's influence through groundbreaking digital strategies. As a Social Media Marketing Executive, you will be the architect of our digital presence, pioneering innovative strategies that elevate brand visibility and engagement.

Core Duties - List of responsibilities

  • Execute comprehensive digital marketing strategies to elevate brand awareness, drive engagement, and foster audience growth.
  • Stay updated on the latest trends and features on social media platforms, ensuring our brand maintains a pioneering presence in industry innovation.
  • Foster and actively engage with online communities by responding to comments, messages, and mentions across various social media platforms.
  • Build and nurture robust relationships with brand advocates and influencers, leveraging these connections to amplify the brand's online presence.
  • Develop and deliver regular reports on social media campaign performance, presenting key metrics and actionable insights to stakeholders.
  • Conduct thorough market research and analysis to identify target audiences, informing the development of effective digital marketing strategies.
  • Manage and optimize paid search and social media advertising campaigns to maximize ROI and achieve predefined business objectives.
  • Create and curate compelling content for social media platforms, email newsletters, and other digital channels to enhance engagement and brand storytelling.
  • Monitor and analyze website traffic and user behavior, identifying optimization opportunities and driving continuous improvement efforts.
  • Be the day-to-day point of contact with any and all vendors / agencies with regards to any marketing activities 

About You

  • Hold a Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Demonstrate a proven track record of at least 1-3 years in a dedicated social media role or related position.
  • Possess proficiency in content creation and management for various social media channels, including the ability to produce engaging graphics, images, and videos.
  • Bilingual is a must - Proficiency in both Arabic and English writing.
  • Showcase a strong understanding of social media platforms, trends, and best practices.
  • Exhibit exceptional written and verbal communication skills, with a collaborative, team-oriented approach.
  • Demonstrate a strong results orientation, coupled with excellent judgment and problem-solving skills, showcasing a track record of go-to-market success.
  • Exhibit a demonstrated ability to analyze and evaluate data and metrics, with a deep understanding of marketing analytics and tools.
  • Having experience in Videography is considered a significant advantage.
  • Be energized by our mission of disrupting healthcare and improving the wellbeing of millions of patients across the MEA  region.
About this role

Summary

Drive brand visibility through innovative social media marketing strategies.

Job title

Social Media Marketing Executive

Experience level

1-3 years

Industry

healthcare

Location requirements

Located in Sheikh Zayed City, remote work not allowed.

Salary

Not specified

Management role

No

Skills & keywords

Required skills

bachelor's degreebilingualcontent creationsocial mediacommunicationmarketing analytics

Preferred skills

videography

Specializations

social mediadigital marketingcontent creationanalyticsvideography
Locations

Structured locations inferred from the posting.

El Sheikh Zayed City, Giza Governorate, Egypt

On-site City
Related searches