Social Media Manager

At Azuki, we’re developing groundbreaking intellectual properties and products that transform how fans engage with anime. Anime.com, our latest venture in development, will be the heart of our community-driven ecosystem—connecting creators, fans, and developers in a dynamic, interactive space. Azuki is reshaping the anime industry by blending innovative storytelling with Web3 technology, offering immersive experiences where content is not just consumed, but owned, shared, and created. Now, we’re looking for a passionate Social Media Manager to take our storytelling to the next level across our entertainment platforms.

Azuki is seeking a creative and trend-savvy Social Media Manager to lead the strategy and execution of our social media channels, with a focus on driving engagement, expanding our audience, and amplifying our brand voice. You’ll manage a portfolio of social accounts for three entertainment brands, including Instagram, TikTok, Twitter, and YouTube, with an emphasis on visual-first content. This role is perfect for an anime enthusiast who lives and breathes social trends and knows how to craft viral moments that resonate with both niche and mainstream audiences.

WHAT YOU'LL DO

• Content Strategy & Execution: Develop and execute a content strategy that drives engagement and achieves business goals across multiple social platforms.

• Trend Spotting & Creative Ideation: Stay ahead of social trends and platform updates, generating innovative content ideas tailored to each channel.

• Video & Visual Content Creation: Ideate and collaborate on visually engaging content, including Reels, TikToks, and Giphy assets, optimized for virality.

• Platform Management: Lead strategy for Instagram, TikTok, Twitter, YouTube, and more, ensuring a consistent brand presence and voice.

• Performance Tracking & Reporting: Analyze campaign performance, share insights, and optimize strategies based on data-driven recommendations.

• Community Engagement: Monitor and respond to audience interactions, fostering a loyal and engaged community.

• Partnership Building: Cultivate relationships with social platforms and explore brand partnerships to expand our reach.

• Brand Stewardship: Uphold and evolve Azuki’s brand voice, ensuring alignment across all social channels.

WHO YOU ARE

• 4-5+ years of experience in social media and digital marketing, specifically, ideally in a fast-paced startup environment.

• Proven track record of creating and executing successful social media campaigns.

• Deep understanding of anime and its culture; you’re a true fan who understands what resonates with the community.

• Strong creative copywriting skills, especially for short-form content.

• Proficiency with social media tools like Sprout Social and Meta Business Suite.

• Highly organized, with excellent project management skills to juggle multiple accounts and campaigns.

• A collaborative mindset, with the ability to work independently and contribute to strategy.

• Thrives in the fast-paced startup environment and embraces a “no task too small” attitude

IT'S A PLUS IF YOU HAVE

• Experience managing paid media campaigns.

• Web3 knowledge (a bonus but not required).

PAY & BENEFITS

• Meaningful equity at an early-stage and high-growth startup (and potential upside from token incentives)

• Starting base pay for this role is between $85,000 to $115,000. The actual base pay is dependent upon many factors, such as: work experience, business needs, market demands, and transferable skills. The base pay range is subject to change and may be modified in the future

• 100% employer paid Medical, Dental, and Vision insurance

• Unlimited PTO

• 401(k) plan with employer match

• Wellness Stipend

• Free DoorDash orders (up to $500 on us per month)

• Commuter Benefits

WHY YOU’LL LOVE BEING PART OF THE AZUKI TEAM

• Play a key role in shaping the future of anime and reimagining the next generation of entertainment.

• Work with an ambitious team of fun, creative, and forward-thinking builders.

• Stay at the bleeding edge of web3 technology – experimentation is in our DNA.

Chiru Labs (Azuki) is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other category protected by applicable federal, state, and local law.

MORE ABOUT AZUKI

Website / X / Instagram / YouTube