Social Media Editor
Lumalabs Ai
Apply to this job Los Angeles, CA New York, NY hybrid Until 8/22/2026 3+ years exp First posted June 23, 2026 Last posted June 23, 2026
Job description
About Luma
Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Where You Come In
This is a rare, foundational opportunity to define the visual identity and social narrative of the next creative frontier. As our Social Media Editor, you will work directly with Brett Wietecha and our world-class research and product teams to translate Luma's cutting-edge multimodal AI models into magical, culture-defining social content. You will be the catalyst that transforms our technological breakthroughs into a global creative movement, capturing the imagination of millions of creators worldwide.
What You'll Do
This is not a maintenance role, but a 0-to-1 opportunity to build Luma's social engine from scratch:
- Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
- Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
- Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
- Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
- Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
- Monitor social trends, community feedback, and creative movements to keep Luma at the absolute center of the cultural conversation around AI.
Who You Are
- A proven "builder" with a stunning public portfolio that demonstrates impeccable aesthetic taste, a track record of creating viral content, and an obsession with detail.
- Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
- A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
- High agency and the ability to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
- A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.
What Sets You Apart (Bonus Points)
- Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway).
- An established personal social media presence or a history of building highly engaged organic communities from scratch.
- Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company.
- A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums).
About Luma
Luma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
About this role
Summary
Create viral visual content translating AI breakthroughs for social platforms.
Job title
Social Media Editor
Experience level
experienced
Minimum experience
3+ years exp
Industry
technology
Location requirements
Remote, LA, NY, SF; flexible location with preference for CA or NY
Salary
Not specified
Management role
No
Skills & keywords
Required skills
video editingmotion designPremiere ProAfter EffectsCapCut
Preferred skills
generative AIsocial media community buildingcreative software experienceartist background
Specializations
video editingmotion designsocial mediaAIvisual content
Locations
Structured locations inferred from the posting.
Los Angeles, CA, USA
Hybrid City
New York, NY, USA
On-site City
The Castro, San Francisco, CA 94114, USA
On-site City