SmartCoin - Assistant Marketing Manager

Job Title: Assistant Marketing Manager

Location: Bangalore, India

Experience: 3+ Years

Key Responsibilities:
1. Develop and implement the SEO strategy for Olyv
2. Develop SEO best practice for websites, spearhead discussions with internal stakeholders, ensure progress and performance is reported regularly
3. Stay up to date with the latest SEO industry and news
4. Own organic traffic targets and its business impact
5. Do keyword research, create monthly blog/content plans and ensure to completion
6. Reporting, analyses and execution for paid marketing channels like Google Ads, Meta Ads etc.

Qualifications:
● Experience: 3+ years of non-internship experience in SEO, either on the agency or brand side. Paid marketing experience is a plus but not mandatory.
● Industry: Experience in the fintech domain is a plus but not mandatory.

Skills:
● Experience auditing on-site and off-site SEO factors to create effective SEO strategies
● Have both frontend and technical SEO knowledge
● Analytical mindset, thorough understanding of data and skilled at Excel
● Expert in using tools like SEMRush, Google Analytics and Google Search Console
● Previous hands-on experience in CMSes like Wordpress
● Knowledge of HTML/Web Coding
● Self motivated, comfortable in stakeholder management

About Olyv (formerly SmartCoin)
We are on a mission to create India’s largest fully automated financial inclusive organization by providing an array of financial services such as micro-loans to the vast underserved middle/lower-income segment. Being in the Top 10 Google Launchpad-backed AI/ML tech start-ups, you will meet the first-hand challenge of building & scaling the business. You will work with some of the brilliant minds across the industry who passionately feel about solving the macro issue of financial Inclusion.
We are present in over 19,000 pin codes in the country and have served over 30 million users across India. The user profile ranges from Micro-entrepreneurs, small retailers, blue-gray collared workers, and salaried employees across sectors.