SEO & Performance Content Lead

Careers | Thatch

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Austin, Texas, US New York, New York, US Until 10/4/2026 First posted August 5, 2026 Last posted August 5, 2026
Job description

About the role

Thatch is rewiring how health benefits work. We're looking for an SEO & Performance Content Lead to build organic search into a durable growth channel.

You'll own our SEO strategy end to end, from identifying opportunities to building the systems, content, and team that drive meaningful business results. You'll partner closely with Marketing, Product Marketing, and Engineering to make search a core part of how we grow.

What you'll do

  • Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
  • Develop content strategies that answer real buyer questions and drive qualified traffic.
  • Build and scale our SEO function, including hiring and leading the team over time.
  • Partner closely with Engineering to improve site architecture, performance, and technical SEO.
  • Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
  • Establish editorial standards that balance quality with speed.
  • Measure performance across organic traffic, pipeline, and revenue, and use those insights to improve the strategy.
  • Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content. 

What we're looking for

  • You've built or significantly scaled an SEO program.
  • Deep knowledge of technical SEO, content strategy, and AI search.
  • Experience leading SEO for a B2B SaaS or similarly complex business.
  • Experience using AI tools to improve research, content creation, and operational efficiency.
  • Comfort partnering closely with Engineering and Design teams.
  • Experience hiring or managing teams, agencies, or contractors.
  • A track record of connecting SEO investments to business outcomes.
  • Comfort operating in ambiguity and building processes from scratch. 

Experience that stands out

  • Built SEO from an early-stage foundation.
  • Grew organic acquisition in a competitive B2B market.
  • Built AI-native workflows for SEO and content operations.
  • Deep technical SEO expertise across site architecture, schema, and Core Web Vitals.
  • Experience with AI search, AI Overviews, or answer engines.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

  • Initial conversation with a recruiter.
  • Hiring manager interview.
  • Live case study.
  • Conversations with members of the team.
  • Final conversation with our leadership team. 
Estimated Compensation Range
$160,000$210,000 USD
 

About Thatch

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.

Compensation (from employer):
Estimated Compensation Range — 160,000 – 210,000 USD

About this role

Summary

Lead SEO strategy, develop content, and optimize organic growth for a healthcare tech company.

Job title

SEO & Performance Content Lead

Experience level

experienced

Industry

healthcare

Location requirements

Remote (US) preferred, based in US

Salary

$160k–$210k

Management role

Yes

Skills & keywords

Required skills

SEOcontent strategyAI searchtechnical SEOteam management

Preferred skills

AI-native workflowssite architectureschemaCore Web VitalsAI Overviews

Specializations

SEOcontent strategyAI searchtechnical SEO
Locations

Structured locations inferred from the posting.

United States

Remote Country

Austin, TX, USA

On-site City

New York, NY, USA

On-site City

San Francisco, CA, USA

On-site City