SEO & Organic Growth Manager

Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.

At Abano Healthcare, we're looking for an experienced SEO & Organic Growth Manager to drive organic visibility and patient acquisition across our leading brands - Maven Dental, 1300SMILES and Lumino.

This is a hands-on role where you'll develop and deliver SEO strategies that improve search performance, local discoverability and website conversions across Australia and New Zealand. You'll also play a key role in evolving our organic search strategy to include emerging AI-powered search experiences and answer engines.

What you'll be doing

• Develop and execute SEO and organic growth strategies across multiple brands and practice websites.
• Optimise local SEO, Google Business Profiles and practice listings to improve local discoverability.
• Create and enhance content strategies to support patient acquisition and treatment demand.
• Identify opportunities to improve website performance and conversion rates.
• Monitor SEO performance, analyse data and provide recommendations for continuous improvement.
• Partner with Website, Performance Marketing, Analytics and Marketing Operations teams to deliver integrated digital initiatives.
• Manage SEO agency relationships where required and ensure best practice across all organic channels.

Knowledge & Experience

• Strong SEO experience, ideally in a multi-location, healthcare, services or lead-generation environment.
• Strong understanding of on-page SEO, local SEO, technical SEO, content strategy and Google Business Profiles.
• Good understanding of emerging AI search, GEO/AEO and zero-click search trends, with the ability to translate them into practical actions.
• Commercial mindset with the ability to connect SEO, AI visibility and website activity to bookings, patient acquisition, utilisation and ROI.
• Experience identifying website conversion opportunities and defining CRO hypotheses and success measures.
• Comfortable using GA4, Google Search Console, SEMrush, Screaming Frog, local SEO tools and CMS platforms.
• Ability to work closely with a Website / CMS owner, web dev agency, analytics and operations teams

Qualifications, Certificates, and Licenses

• Google Analytics / GA4 certification preferred.
• Advanced SEO certification such as SEMrush Academy, HubSpot SEO, Ahrefs Academy or equivalent preferred.
• CRO, UX analytics, Google Business Profile, technical SEO, GEO/AEO or AI search training beneficial.

If you're passionate about organic growth, data-driven decision making and staying ahead of the evolving search landscape, we'd love to hear from you.