Senior Social Analytics Manager, YouTube Operations

About the Job

YouTube’s Social & Community team operates 24x7 online, representing the brand on the front lines of the internet, helping to shape public conversation, build community, scale support, and protect brand reputation. We have deep expertise in public community engagement, UGC programs, social care, social media crisis response, social intelligence, incident management, and operational excellence.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Lead executive-facing social alerting and reporting for escalations, engineer complex sprinklr and brandwatch boolean queries, architect advanced analytics infrastructure, and author strategic reports to present findings to cross-functional teams.
• Extract and analyze complex case data from sprinklr to build powerful, strategic narratives for executive leadership.
• Drive structural optimizations for the global social support operations by conducting deep-dive analysis to uncover actionable data trends.
• Design and build automated solutions for escalation management, such as AI-powered workflows and tooling solutions. 
• Serve as a core expert on YouTube, creator, and industry-wide social media conversations for weekly internal intelligence reports.

Qualifications

Minimum qualifications:

• Bachelor's degree in a research or quantitative field, or equivalent practical experience.
  
• 5 years of experience designing, scoping, executing, and delivering research and analysis projects.
  
• 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
  
• Experience managing research and measurement agencies.
  

Preferred qualifications:

• 5 years of experience with qualitative research methods and approaches.
  
• 5 years of experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
  
• 5 years of experience with designing experiments, analyzing data from experiments, and summarizing findings.
  
• 5 years of experience analyzing and manipulating data sets to leverage insights into presentations for stakeholders.
• 3 years of experience with data querying languages (e.g. SQL) and tools to work with data sets.
  
• Proficiency in Tubular, CreatorIQ, or similar profile-based tools to track creator-level performance, video-level benchmarking, and emerging audience trends across the social ecosystem.

Additional Information

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.