Senior product marketing manager

Carl Zeiss Jena GmbH

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Guangzhou Until 8/22/2026 H-1B sponsor history First posted January 29, 2026 Last posted March 25, 2026
Job description

Support Consumer eye Care head for strategic meetings, budget planning, and other related management reporting for achieving getting stronger support from stakeholders

Experience

  • Brand marketing management or digital activation experience in food, fast fashion, FMCG.  
  • Experience in Brand architecture design, brand management and integrated marketing plan
  • Experienced in digital marketing activations, familiar with eCommerce and other social media platform of China.
  • Proven record in product launch success, and contribution to the brand growth
  • Experience in E2E responsibilities from to ideal to product activation and lifecycle management
  • Experience in managing people

Education

  • Bachelor degree above , preferable from background of business management, marketing, industrial design, sociology, food industry, Fast Fashion, FMCG,etc.
  • Study or working abroad experience is a plus

Other Skills

  • Experience in brand marketing and integrated marketing planning is a must
  • Digital marketing experience is a must   
  • Fluent in speaking and writing English
  • Strong leadership in collaborating with cross function team and management reporting  
  • Strong learning agility and resilience
  • Creative, out-going, positive
  • Experience in 0-1 is a plus  
  • Experience in P&L management is a plus

Your ZEISS Recruiting Team

About this role

Summary

Manage brand strategies, digital activations, and stakeholder reporting for eye care products.

Job title

Senior product marketing manager

Experience level

senior level

Industry

healthcare

Location requirements

Guangzhou, on-site work required

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

Yes

Skills & keywords

Required skills

brand marketingdigital marketingeCommercesocial medialeadership

Preferred skills

P&L managementexperience in 0-1abroad experience

Specializations

brand managementdigital marketingeCommercesocial mediaproduct launch
Locations

Structured locations inferred from the posting.

Guangzhou, Guangdong Province, China

On-site City