Senior Marketing Specialist

SSC HR Solutions is a leading provider of outsourcing, recruitment, and HR consultancy services, supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.

We are in the lookout for a hands-on, performance-driven Senior Marketing Specialist to support our growth across the GCC region.

This role is focused on:

• Lead generation.
• Campaign execution.
• Content creation (including in-house shooting).
• Managing agencies and digital channels.

Key Responsibilities

1. Performance Marketing (Core Requirement)

• Plan and optimize Google Ads campaigns (MUST) with agency.
• Manage campaigns targeting Egypt & GCC markets.
• Track and improve:
• Cost per Lead (CPL).
• Conversion Rates.
• Work closely with sales to ensure lead quality.

2. In-House Content Creation

• Shoot and edit in-house content:
• Office videos.
• Team interviews.
• Employer branding content.
• Support creation of short-form videos (Reels).
• Ensure content reflects credibility and professionalism.

3. Social Media Management

• Manage SSC’s presence on:
• LinkedIn (primary).
• Instagram.
• Facebook.
• Create and schedule content aligned with business goals.
• Focus on quality, authority, and consistency.

4. Agency Management

• Work closely with the social media/creative agency.
• Brief, review, and guide deliverables.
• Ensure all outputs match SSC’s:
• Tone.
• Positioning.
• Quality standards.

5. Website Management

• Manage and update website content.
• Optimize pages for lead generation (forms, CTAs, flow).
• Work on SEO-driven content (blogs, landing pages).
• Coordinate with developers if needed.

6. Content & Thought Leadership

• Support development of:
• LinkedIn content.
• Case studies.
• Blog articles.
• Position SSC as a trusted HR partner in the GCC.

7. Market Focus

• Tailor campaigns and messaging along side social media agency.
• Monitor competitors performance.
• Stay updated on market trends in HR & outsourcing.

Requirements

Requirements

• 3–5 years of experience in Marketing (B2B preferred).
• Strong hands-on experience in Google Ads (MUST).
• Experience in content creation/shooting (basic production skills required).
• Experience managing social media platforms.
• Experience working with external agencies.
• Proficiency in Canva to create and edit marketing materials (social media posts, presentations, basic visuals) while maintaining brand consistency.
• Experience managing or updating websites.
• Strong Arabic & English communication skills.

What We’re Looking For

• A doer, not just a planner.
• Performance-driven (understands numbers, not just content).
• Comfortable being both:
• Strategic.
• Hands-on (shooting, posting, managing).
• Strong sense of quality and brand positioning.

KPIs

• Qualified leads generated.
• Google Ads performance.
• Website conversions.
• Content output & engagement quality.

Nice to Have

• Experience in HR / recruitment / outsourcing.
• Experience targeting GCC markets.
• Basic video editing skills.

Final Note: This role is ideal for someone who wants to own marketing end-to-end — from campaign performance to content creation — and directly play a major role in creating a positive impact when it comes to business growth.