Senior Manager, Registration & Guest Communications (Event Technology)

MKTG Sports + Entertainment is seeking a Senior Manager, Registration & Guest Communications, with a primary focus on end-to-end event registration across global sports hospitality programs. This role is a full-time registration specialist responsible for building, maintaining, and managing the Swoogo registration platform and ensuring flawless attendee data, communication accuracy, and program organization across approximately 24 annual races.

This position is highly detail-oriented, repetitive in workflow, platform-heavy, and ideal for someone who thrives in structured, tech-enabled environments. The Senior Manager will serve as the day-to-day owner of the registration system, ensuring attendee accuracy, platform functionality, and timely communication with guests, clients, and internal teams.

This role reports to the Senior Director, Hospitality & Events.

You Will

• Own and manage the full registration program across approximately 24 annual races, including all event-specific registration builds, updates, and maintenance

• Serve as the primary Swoogo platform owner, ensuring accuracy, functionality, and continuous optimization

• Create, review, and refine registration copy including guest instructions, confirmations, reminders, platform text, and FAQs

• Manage attendee data end-to-end, including guest list accuracy, dietary needs, access levels, and required program information

• Communicate directly with guests to resolve registration issues, correct submissions, and gather missing information quickly and professionally

• Track registration progress and provide ongoing status updates to internal teams and clients

• Coordinate with cross-functional teams to ensure alignment between registration, event operations, and guest experience

• Support merchandise fulfillment workflows for each race when based in Charlotte, ensuring registrants receive correct items and directing junior staff responsible for packing and shipping

• Create client-ready materials including registration reports, attendee summaries, itineraries, and collateral

• Lead or support internal and client calls related to registration timelines, status, and next steps

• Identify opportunities to improve registration processes, tools, communication templates, and platform workflows

• Evaluate registration performance post-event and recommend improvements for future cycles

• Support broader event tasks as needed, with a focus on registration and merchandise coordination rather than on-site hospitality

You Have

• Bachelor’s degree required

• 5+ years of experience in event registration, event technology, program management, or platform-based operations

• Hands-on experience with registration platforms (Swoogo preferred; Cvent, Bizzabo, or similar acceptable)

• Strong experience writing, editing, and reviewing registration copy and guest-facing communication

• Exceptional attention to detail and comfort with repetitive, accuracy-driven workflows

• Excellent verbal and written communication skills

• Proven ability to manage high-volume attendee data and complex registration requirements

• Strong organizational and project management skills

• Ability to manage multiple races, timelines, and communication streams simultaneously

• Experience supporting corporate events or hospitality programs preferred

• Comfort working in a non-traveling, platform-focused role

• For Charlotte-based candidates: ability to support merchandise fulfillment coordination with junior staff

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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