Senior Manager Product Marketing

Shanghai 上海 (China) Until 8/23/2026 H-1B sponsor history First posted April 30, 2025 Last posted April 30, 2025
Job description
Do you have a passion for technology and want to work with the technological advancements of the future? You are an entrepreneurial thinker who wants to have responsibility for the development of a multimillion-euro business? For the Product Marketing of our Industrial Power Division we are looking for somebody who has both: a solid technical understanding as well as a business mindset. As part of our dynamic and diverse team, you will have the key role in driving the product line’s growth within the fast growing industry and renewable energy sector. You own the development of business strategy and the product portfolio to ensure the best positioning in the market. Join us and become part of a growing semiconductor company that is actively shaping a simpler, safer and greener future!

Job Description
In your new role as Senior Manager Product Marketing you will contribute significantly to the development of product strategy, product ideas and product related content for realization of the product line‘s strategy planning, in detail you will:
  • Be responsible for developing product strategy for new products based on market/ competitors analysis and customer feedback for our power modules as well emerging technologies
  • Capture product requirements with focus on China and shape the long term product roadmap in close collaboration with technical marketing team
  • Define value proposition and competitive positioning for new power modules used in Wind, PV, drives and emerging applications
  • Own business cases and provide marketing inputs for key milestones during the product development process
  • Develop market introduction plans to enable successful Go-to-Market activities and design-ins at key customers in close collaboration product management teams
  • Team up with our technical experts in Product Definition Engineering, System Architects, Application Marketing and Engineering.
  • Select pricing strategy


Your Profile
You have a strong entrepreneurial and commercial mindset with desire for profit. You are a proactive, self-driven character striving to get things done. You enjoy working in a complex, demanding field of work, are flexible and work well under stress. You feel attracted by new ways and novel solutions and want to make a real impact. As an empathic marketing person and business developer, you recognize profitable and strategic business opportunities and realize them thanks to strong decision-making and managerial skills, even in uncertain situations. You are able to think and act on a strategic and tactical level. As a strong team player you furthermore show an open and convincing personality.
You are best equipped for this task if you have:
  • A degree in Electrical Engineering, Industrial Engineering, Physics or a related field of study
  • An additional MBA, PhD or commercial background is a plus
  • Years of professional working experience - preferably in the field of product marketing, concept engineering, application engineering, product development or business development
  • Ideally experience in the semiconductors industry, especially in power electronics would be a great asset
  • Willingness to take ownership and drive decisions independently while assessing potential risks
  • Strong influencing skills that resonate with a technical community, and a talent to foster close relationships with your internal and external customers
  • Excellent communication and presentation skills and joy in talking to customers
  • Fluent English and Chinese skills, German skills as a plus



Contact:
    [email protected]

#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?

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About this role

Summary

Drive product strategy and market introduction for power modules in renewable energy.

Job title

Senior Manager Product Marketing

Experience level

5+ years

Industry

semiconductors

Location requirements

Located in Shanghai, remote work not allowed.

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

Yes

Skills & keywords

Required skills

electrical engineeringindustrial engineeringphysicsproduct marketingsemiconductorscommunicationpresentationenglishchinese

Preferred skills

MBAPhDgerman

Specializations

product marketingbusiness developmentpower electronicsmarket strategy
Locations

Structured locations inferred from the posting.

Shanghai, China

On-site City