Senior Manager, Brand Creative, Retail, Storytelling Seasonal

NIKE Retail Germany

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Hilversum, Netherlands Until 10/5/2026 H-1B sponsor history First posted June 27, 2026 Last posted August 6, 2026
Job description

We're looking for an experienced creative leader to shape and elevate seasonal retail storytelling across EMEA. In this role, you'll lead the development of immersive, athlete-focused retail experiences that bring Nike's most impactful campaigns and sport moments to life across Nike-owned and partner retail environments. Combining strategic thinking, creative excellence, and leadership, you'll inspire teams, push the boundaries of retail storytelling, and help define how consumers experience the Nike brand in the marketplace.

WHO YOU’LL WORK WITH

The Seasonal Retail Storytelling team within Nike Brand Creative leads the design and delivery of immersive, campaign-driven retail experiences across EMEA. Partnering closely with the Director, Brand Creative Retail Storytelling, Brand Creative Leadership, Retail Marketing, Partner Account teams, and external creative partners, the team transforms Nike's most iconic seasonal campaigns and sport moments into compelling consumer experiences that elevate the brand across both Nike-owned and partner retail environments.

WHO WE’RE LOOKING FOR

We're looking for an experienced creative leader with the strategic thinking, design excellence, and leadership presence to shape best-in-class retail experiences across EMEA. You'll bring deep expertise in experiential and retail design, translating Nike's seasonal narratives and sport moments into powerful consumer experiences that inspire athletes* and drive brand impact.

You'll thrive in complex, fast-moving environments, bringing clarity through ambiguity while elevating both the work and the people around you. A natural collaborator and storyteller, you'll influence across functions, build strong partnerships, and inspire teams through a shared creative vision. You'll combine exceptional design craft with relentless attention to detail, always pushing for new ideas, innovative approaches, and elevated execution.

As an experienced creative leader, you'll be confident presenting to senior stakeholders, driving alignment across diverse teams, and championing bold ideas from concept through execution.

You'll bring:

  • Extensive experience in retail, experiential, environmental, or brand design, with a portfolio that demonstrates exceptional creative thinking, craft, and execution.
  • Significant experience leading large-scale retail, experiential, or brand design projects within a global brand or agency environment.
  • Proven ability to lead and mentor creative teams while fostering collaboration, innovation, and growth.
  • Deep expertise in retail storytelling, experiential design, and consumer-led creative solutions.
  • Strong strategic thinking with the ability to connect business objectives, consumer insights, and design excellence.
  • Exceptional visualisation, presentation, and communication skills with an uncompromising commitment to craft and executional excellence.

WHAT YOU’LL WORK ON

You'll lead the development and execution of impactful seasonal retail storytelling across Nike stores and partner accounts throughout EMEA. Through immersive design, elevated storytelling, and innovative thinking, you'll create meaningful consumer experiences that bring Nike's brand and sport narratives to life in the marketplace.

In this role, you'll:

  • Lead cross-functional teams and seasonal retail initiatives from concept through execution, ensuring creative excellence at every stage.
  • Translate Nike's seasonal campaigns, sport moments, and brand storytelling into engaging physical, digital, and connected retail experiences.
  • Inspire and guide creative teams through ideation, design development, and implementation while fostering a culture of feedback and growth.
  • Present and defend creative work to senior leadership, building alignment and confidence behind strategic design decisions.
  • Explore, prototype, and advance new approaches to retail storytelling, leveraging emerging trends, technologies, and consumer behaviours.
  • Champion innovation, culture, and creative inspiration by connecting Nike with new talent, external partners, and evolving design practices.
  • Continuously raise the standard of craft, storytelling, and execution across the EMEA retail marketplace.


To be considered for the role, a portfolio of your design work must be supplied with your application.

About this role

Summary

Lead retail storytelling projects, inspire creative teams, and elevate Nike's brand experiences across EMEA.

Job title

Senior Manager, Brand Creative, Retail, Storytelling Seasonal

Experience level

senior level

Industry

retail

Location requirements

Hilversum, Netherlands; remote work not specified

Salary

Not specified

Visa sponsorship

H-1B sponsor history

Management role

Yes

Skills & keywords

Required skills

retail designleadershipvisualizationpresentationcreative strategy

Preferred skills

innovationtechnology integrationteam mentoringbrand storytellingtrend exploration

Specializations

retail storytellingexperiential designbrandingretail experienceconsumer engagement
Locations

Structured locations inferred from the posting.

Hilversum, Netherlands

Work arrangement unknown City